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Customer Experience Management Leader SDL Selects PAN Communications for Global Strategy, Content Development and Influencer Marketing

BOSTON – January 21, 2014 – PAN Communications, a public relations and digital media agency for the technology, consumer and healthcare industries, was selected by SDL, a worldwide leader in customer experience management, as its global agency partner.

PAN Communications is tasked to manage global public relations strategy for SDL in addition to social media, content and influencer marketing.

PAN will lead efforts to reinforce SDL’s market leadership and build awareness of its expansive product portfolio. SDL chose PAN for its ability to present creative campaigns that drive awareness across key markets and truly integrate programs with other areas of SDL’s marketing priorities.  This is a flagship account for PAN as SDL works with 42 out of the top 50 global brands.

“SDL is a company that provides seamless global customer experiences across all brand interactions.  We recognized PAN’s capabilities to leverage our assets and product strengths and turn our public relations efforts into an ongoing news cycle,” said Jessica Hohn-Cabana, vice president of global communications at SDL. “PAN has been a diligent partner, committed to setting metrics and applying measurement to our PR initiatives.  We have already seen tremendous value and results from the partnership.”

SDL plc maintains a global infrastructure across 38 countries and is publicly traded on London Stock Exchange.  The company’s customer experience technology enables marketing to customers throughout the buyer journey, turning them into brand advocates.  SDL helps build brand loyalty by leveraging customer and social data in order to deliver engaging and contextual experiences across languages, cultures, channels and devices.

“Being selected by a leading brand such as SDL is a testament to the quality work of our technology and service focused teams,” said Nicole Messier, vice president of technology accounts, PAN Communications.  “We are thrilled to partner with this global leader and look forward to building the relationship as we enter the New Year.”

About PAN Communications

With an expertise in driving industry-leading visibility and engagement programs for innovative businesses, PAN Communications is an award-winning public relations agency that utilizes all media and disciplines to increase awareness and opportunities to achieve our clients’ business objectives. As an integrated communications partner to companies that lead their industries or those that aspire to, PAN leads strategic public relations for consumer, technology and healthcare brands. For more information visit our website at www.pancommunications.com, follow us on Twitter (@PANcomm) or call 617.502.4300.

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