Lauren Kaufman
Vice President, Integrated Marketing & Analytics | New York, NY
We’re a team of creative thinkers who partner with you at every stage of development to transform disparate data into meaningful insights and a strategy designed to reach your customers and rally them around your brand.
Strategy. Story. Success.
Captivate and Deliver
A big vision needs a results-driven plan.
PAN’s integrated marketing services drive brand awareness and consideration. We deliver one strategic recommendation and pull one message through all channels in alignment with your business goals. Our approach delivers clear client benefits, including data-driven ideation, efficiency, speed and continuous optimization.
- Digital Strategy + Ideation
- Creative Campaigns + Services
- Branding + Visual Storytelling (infographics, social shareables, eBooks, etc.)
- Content Marketing
- Influencer Relations
- Organic + Paid Social Media
- ABM Demand Generation
- SEO + Paid Search
- Video + Audio Production (Podcasts)
- Microsite & Landing Page Creation
- Measurement + Analytics
Integrated Marketing Case Studies
Our case studies are just the beginning.
Check out our integrated marketing case studies to see how we craft audience-aligned, persona-specific stories that build relationships, revenue, and impact.
Technology Case Study
PAN partnered with Apps Associates on raising awareness to scale revenue and generate new business.
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Technology Case Study
With an integrated marketing and PR strategy aimed at raising Radial’s brand awareness amongst prospective employees, PAN leveraged highly strategic paid social tactics to drive thousands of online applications.
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Technology Case Study
Quorum faced two challenges: integrating 6+ acquired brands to tell one cohesive brand story, globally and shifting from general awareness to building pipeline, by presenting the business case for digital transformation.
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Technology Case Study
For more than eight years PAN has partnered with CloudBees on a full-service, data-driven integrated marketing program that’s positioned CloudBees as a leader in the fast-growing, fast-changing DevOps space.
Read Full Case StudyBrand to Demand Approach
We fuse brand, demand, and growth efforts and drive performance across priority channels.
Brand
Whether you are looking to launch, refresh or reinvent your brand, our teams are experts at creating visibility and differentiation to bring your brand to its NXT level of growth.
Demand
Ready to convert brand equity into demand that drives your bottom line? We craft and optimize omni-channel campaigns that generate leads and nurture through to a sale.
Growth
Ready to activate your loyal base? Our growth services help with adoption, current customer expansion, loyalty, and advocacy to continue to fill your funnel.
Data in motion builds trust and collaboration between client and agency teams. Our analysts validate and refresh your tracking management infrastructure. Then we deploy data driven insights to optimize programs and stoke the imagination. Collectively, we look for early indicators of success – or failure – and take action. Data driven means little if you’re not accountable to data insights.
All Services
We combine deep expertise in strategy, public relations, integrated marketing, and content marketing with creativity and ingenuity to create sought-after user experiences and meaningful solutions to your toughest marketing challenges.
Our Approach
Leveraging our passion for data and customer experiences, we discover ideas and transform them into strategic stories that ignite growth through every stage of development. So you can scale your business, build a legacy and lay the foundation for the next generation.
All Services
We combine deep expertise in strategy, public relations, integrated marketing, and content marketing with creativity and ingenuity to create sought-after user experiences and meaningful solutions to your toughest marketing challenges.
Our Approach
Leveraging our passion for data and customer experiences, we discover ideas and transform them into strategic stories that ignite growth through every stage of development. So you can scale your business, build a legacy and lay the foundation for the next generation.