Kristina Lazarakis
Vice President | San Francisco, CA
Blumberg Capital: Raising Brand Awareness Through Data-Driven Campaigns
Significant coverage in business, VC & tech publications
Built relationships with top-tier business & tech reporters
Introduction
Amplifying Presence for Blumberg Capital and CEO David Blumberg
The PAN team’s efforts heavily focused on raising brand awareness for Blumberg Capital among startups, entrepreneurs and within the VC community by establishing relationships with key media via data-driven campaigns. Efforts consisted of survey campaigns designed to reach core verticals, building a robust content pipeline on social channels.
We developed a content initiative after learning Blumberg Capital favors a content-driven approach to communications. We recognized that and matched our PR program to how the firm operates. It was about working together to get these results.
The Challenge
As a venture capital firm investing in early stage startups, Blumberg Capital represented a different type of client for PAN. Focusing on tech companies, enterprise, cyber security, and fintech, Blumberg Capital helps get companies off the ground. PAN sought to raise brand awareness for Blumberg Capital within the VC community.
The Solution
Data Campaigns
PAN planned and executed on a series of data campaigns focused on AI, fintech and healthcare, reaching startups and entrepreneurs. Campaigns led to securing top-tier media interviews and coverage.
Content Creation
In partnership with Blumberg Capital, PAN supported the creation of a robust content program, including development of blog and LinkedIn posts surrounding data campaigns, blogs, bylines, videos and press releases for portfolio companies.
Media Relations
PAN introduced Blumberg Capital to new reporters and conducted proactive outreach around news and timely trends. 2019 PR highlights included articles in Fortune, Forbes, Entrepreneur, Business Insider and Silicon Valley Business Journal.
Social Strategy
PAN worked with Blumberg Capital on a weekly social media calendar to plan posts distributed across the Blumberg Capital corporate Twitter and LinkedIn accounts. Additionally, PAN conducted a paid social media campaign to further promote findings from their AI Survey.
The Impact
Coverage highlights included TechCrunch, TechRepublic and Forbes.
PAN worked with Blumberg Capital to secure significant coverage in business, VC and tech publications. The PAN team worked to secure strong pieces of coverage and build relationships with top-tier business and technology reporters by leveraging findings from data campaigns and pitching founder and managing partner David Blumberg as a key thought leader.
Coverage highlights included TechCrunch, TechRepublic, Forbes and more.