Vice President, Integrated Marketing | Boston, MA
For the past 20 years, Michele has worked as an executive marketing strategist for CEOs and CMOs running B2B technology, SaaS and Healthcare companies. Data-driven, Michele ensures marketing campaigns align with business KPIs.
Michele is a hands-on leader with extensive brand activation, content marketing, public relations, website management, SEO/SEM, organic and paid social media, email marketing programs, direct mail, and events marketing. A strong product marketing and sales operations partner, she contributes analytics, insights and the operational experience needed to produce and optimize revenue-generating campaigns.