Dana is a Vice President of PR and Integrated Marketing. She started her career in PR and earned a reputation for developing unique POVs that secure top-tier media interest. Her passion for storytelling drove her to expand into digital marketing, with a specialty in social media and content marketing. Dana is a well-rounded integrated marketer, whose “superpower” is crafting a compelling narrative and amplifying the impact across multiple channels to help clients meet their KPIs.

She joined PAN in 2017, where she worked for 3+ years before taking an opportunity in-house. Dana then “boomeranged” back to PAN in late 2021, largely because PAN shares her passion for mentorship. As one of the leaders of integrated marketing, Dana regularly hosts agency-wide trainings and is most passionate about supporting the career growth of her dedicated reports and account teams.

Her entire career, Dana has avoided being “stuck in a box.” She continues to lead PR programs in B2B technology, as well as some of PAN’s largest integrated accounts. When she’s not working, Dana is usually exploring the outdoors with her dog and her husband or spending far too long watering her 30+ indoor plants