The Power of Voice – An Influencer Marketing Program.
For B2B marketers, influencer programs keep your message top-of-mind. It’s a brand, awareness and engagement tactic. What’s more, it’s deeply integrated with your existing marketing efforts, ensuring message amplification and increased content development ROI.
The line between media and influencers continues to blur, given the rapid adoption and reliance upon social channels to increase engagement and readership. As a result, your media strategy informs your influencer strategy.
Built from an easy-to-use data-driven platform, PAN’s Power of Voice program will help today’s marketers create new ideas, identify market opportunities and build the right engagement program tailored to their industry. We design influencer strategies that tap into the wisdom of marketing mainstay and emerging practices, such as:
At the end of the campaign, what do you want the influencers to say about you? All marketing plans involve integration with other channels and holistic measurement, adding your influencer marketing program into your existing and new campaign approaches.
Learn more about our five-step approach in The Power of Voice – An Influencer Marketing Program.
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