People Trust People.
When it comes to allocating marketing resources, value is key. We all seek to gain maximum value and exposure. Cultivating brand advocates who are excited to share their experience with you can be a balanced, low-cost, high-return approach with your marketing strategy, building efficient and effective brand awareness.
Advocacy comes in many forms. See how PAN can help impact your brand advocacy programs:
Your people are a critical asset in your organization’s communications arsenal. More than ever, we are seeing the power and pay-off from activating a strong, thoughtful Employee Advocacy Program that is mutually beneficial for brand and employee.
Whether you’re looking to build brand awareness for retention and recruitment initiatives, or to strategically enhance your image as a “best place” to work, an Employee Advocacy Program must fit seamlessly into your current marketing playbook in order to drive participation and fuel your brand’s purpose.
Employees add a layer of authenticity to your brand. They help build brand trust and demonstrate your core values and culture through their stories. Whether it’s a share on LinkedIn or a review on Glassdoor – their experience speaks volumes.
Planned well, an Employee Advocacy Program complements and strengthens your narrative – the story told by your executive team through thought leadership that focuses on your culture and people will impact your business.
Learn more about advocacy programs, including employee advocacy in Advocacy for the Experience Economy.
The line between media and influencers continues to blur, given the rapid adoption and reliance upon social channels to increase engagement and readership. As a result, your media strategy informs your influencer strategy.
Built from an easy-to-use data-driven platform, PAN’s Power of Voice program will help today’s marketers create new ideas, identify market opportunities and build the right engagement program tailored to their industry. We design influencer strategies that tap into the wisdom of marketing mainstay and emerging practices, such as:
At the end of the campaign, what do you want the influencers to say about you? All marketing plans involve integration with other channels and holistic measurement, adding your influencer marketing program into your existing and new campaign approaches.
Learn more about our five-step approach in The Power of Voice – An Influencer Marketing Program.
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