Celebrating the life of an unforgettable leader, colleague and friend. Katie Blair: February 10, 1984 - November 1, 2019
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People Trust People.

When it comes to allocating marketing resources, value is key. We all seek to gain maximum value and exposure. Cultivating brand advocates who are excited to share their experience with you can be a balanced, low-cost, high-return approach with your marketing strategy, building efficient and effective brand awareness.

Advocacy comes in many forms. See how PAN can help impact your brand advocacy programs:

Employee Advocacy ⇒
Influencer Advocacy ⇒

Storytelling the Employee Experience

Your people are a critical asset in your organization’s communications arsenal. More than ever, we are seeing the power and pay-off from activating a strong, thoughtful Employee Advocacy Program that is mutually beneficial for brand and employee.

Whether you’re looking to build brand awareness for retention and recruitment initiatives, or to strategically enhance your image as a “best place” to work, an Employee Advocacy Program must fit seamlessly into your current marketing playbook in order to drive participation and fuel your brand’s purpose.

Employees add a layer of authenticity to your brand. They help build brand trust and demonstrate your core values and culture through their stories. Whether it’s a share on LinkedIn or a review on Glassdoor – their experience speaks volumes.

Planned well, an Employee Advocacy Program complements and strengthens your narrative – the story told by your executive team through thought leadership that focuses on your culture and people will impact your business. 

Learn more about advocacy programs, including employee advocacy in Advocacy for the Experience Economy.

Build an Employee Advocacy Program

Build an Employee Advocacy Program

  • PAN’s Employee Advocacy Approach helps you:
  • Identify trending conversations around people and culture using our data-driven listening and monitoring tools
  • Define the employee experience via your culture and people brand narrative
  • Drive content and media to bring that narrative to life
  • Align marketing, communications and HR
  • Create employee ambassadors via social media
  • Provide best practices for engaging employees
  • Gain participation across your organization by department, skillsets or customers
  • Measure success
  •  
  • Ready to jump in? Learn more about how PAN can help you activate your brand advocates. Contact us!
  • PAN’s Employee Advocacy Approach helps you:
  • Identify trending conversations around people and culture using our data-driven listening and monitoring tools
  • Define the employee experience via your culture and people brand narrative
  • Drive content and media to bring that narrative to life
  • Align marketing, communications and HR
  • Create employee ambassadors via social media
  • Provide best practices for engaging employees
  • Gain participation across your organization by department, skillsets or customers
  • Measure success
  •  
  • Ready to jump in? Learn more about how PAN can help you activate your brand advocates. Contact us!

The Power of Voice

The line between media and influencers continues to blur, given the rapid adoption and reliance upon social channels to increase engagement and readership. As a result, your media strategy informs your influencer strategy.

Built from an easy-to-use data-driven platform, PAN’s Power of Voice program will help today’s marketers create new ideas, identify market opportunities and build the right engagement program tailored to their industry. We design influencer strategies that tap into the wisdom of marketing mainstay and emerging practices, such as:

  • Reliance upon independent experts to examine trends and long-term impact
  • Thought-leadership programs identifying and evangelizing solutions designed to capitalize on or thwart disruption
  • Word-of-mouth to influence purchase decisions
  • Advocacy marketing, the practice of asking net promoters to make introductions on your behalf

At the end of the campaign, what do you want the influencers to say about you? All marketing plans involve integration with other channels and holistic measurement, adding your influencer marketing program into your existing and new campaign approaches.

Learn more about our five-step approach in The Power of Voice – An Influencer Marketing Program.

Influencer Marketing Services

Influencer Marketing Services

  • Integrated Influencer Strategy 
  • Audit and Assessment of Conversations
  • Influencer Identification
  • Influencer Marketing Campaigns
  • Organic Influencer Management
  • Paid Influencer Management
  • Social Follower Activity and Authentication Audit
  • Influencer Placement Impact
  •  
  • Ready to jump in? Learn more about how PAN can help you activate an influencer marketing strategy. Contact us!
  • Integrated Influencer Strategy 
  • Audit and Assessment of Conversations
  • Influencer Identification
  • Influencer Marketing Campaigns
  • Organic Influencer Management
  • Paid Influencer Management
  • Social Follower Activity and Authentication Audit
  • Influencer Placement Impact
  •  
  • Ready to jump in? Learn more about how PAN can help you activate an influencer marketing strategy. Contact us!

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