HLTH 2024: Highlights and Takeaways from the Show Floor
…better strategy for how to reach and engage decision makers with compelling stories that can build awareness and accelerate sales. We heard this from all titles – CMOs, CGOs, VPs…
Commerce & CX
…of brand momentum that scales. Omnichannel Experiences Today’s buyers don’t think in channels. They expect seamless experiences wherever they are. PAN helps brands articulate their omnichannel strategy so it makes…
PANpov: (Water)Color Your Life.
…marketing and PR. I’ve just learned to live with my fair share of eye rolls. 😉 My creative outlet of choice outside of work has always been woodcarving, and I’ve had plenty of stitches over the years to prove it. Making everything from abstract flowers to kinetic birds to waves to characters…
Building a brand through workforce science
…this through a mix of media relations, content support, brand social, workplace influencer relations, and a new content channel via a branded newsletter, The Science of Achieving Success. result Taking…
Client Considerations When Discussing the Election: A Note from Chief Client Officer of PAN, Darlene Doyle
…evaluate scheduled organic content and paid campaigns in play and consider “pausing” on Election Day, sticking to just the GOTV message. This can help you avoid appearing tone deaf to…
Redefining a category leader
…customer announcement, and research-backed content—PAN’s goal was to build trust in the company and its expertise across the healthcare industry. Next, PAN developed a strategic thought-leadership platform to elevate the…
Shaping the future of fulfillment
…providers like Ware2Go can support them in these fulfillment goals. Tactics included: Supporting Ware2Go’s brand social efforts and the CEO’s LinkedIn page An organic strategy to increase awareness and engagement…
Driving innovation in neurology tech
SOLUTION Connecting the dots from brand to demand PAN’s integrated strategy targeted lab developers, scientists and the neuro-research community to ride the wave of neurological advancement signaled by the FDA…
Your IPO Preparation Guide: 10 Tips for Pre-IPO Brands
…customer acquisition strategy, and overhead expenses to optimize efficiency. 4. Prepare for a Lengthy Due Diligence Process The process may be long, but it’s important to stay positive. Amid anticipated…
Your Top Healthcare and Healthtech Trends: Insights from 2025 Healthcare Conferences
…in healthcare and its real-world implementation. As one speaker noted: “It’s not about checking a box saying ‘Yup, we do AI.’ It’s about looking at the strategy and analysis.” The…
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