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…brand and demand: 1. Branded search visibility Branded search visibility represents the clickthrough rate of branded terms in organic search. Since 55% of consumers prefer to get pre-purchase info from…
…also challenges with having to manage this influx of new channels and influencers. How are brands keeping up and managing the influx of channels, while still maintaining a consistent brand…
…fast-paced market. View Success Story Meet Our Experts Building a brand through workforce science HR tech PAN has been instrumental to our brand growth over the past year. The…
…around key influencer engagements? Brand Lift – Are perceptions, awareness or favorability for your brand seeing a change? Lead Attribution – How many leads are coming from influencer-sponsored posts? Having…
…in today’s digital-first world, the election landscape looks completely different than it did even 10 years ago. This provides an excellent moment for storytelling on new and emerging risks. Brands…
…awareness in North America. “Our decision to partner with PAN grew out of a shared vision for innovative, data-driven storytelling that brings our brand’s mission to life,” said Daniela Jurado,…
…brand? Challenge accepted. PAN has been working with the martech industry for close to three decades and has a proven track record of helping challenger brands gain greater share of…
2 Billion Readership 5 key media interviews 11 syndicated articles Solution An unprecedented situation PAN developed a specific PR program which included journalists working within Ukraine, battling power-cuts and shelling…
…awareness of the brand and its solutions. It has been wonderful to elevate the client’s brand through influencer relations and gain visibility for the benefits of their solutions within key…
…it difficult for retailers, technology partners and even consumers to keep pace. Consumer expectations are evolving as they demand more – more personalization, more transparency, more alignment with brand values,…
Brand Experience Report 2025In PAN's most recent Brand Experience Report, we investigate the connection between AI tools and dwindling brand signals. Read on for ways to strengthen your brand – and demand.