Integrated Firm Gathers Influencers’ Pulse on Marketing Through 2019 Predictions
PAN Communications, an integrated marketing and PR firm for B2B technology and healthcare brands, today announced the launch of its “19 Predictions for 2019” campaign, which looks to gather marketing predictions from industry experts with various backgrounds and experiences. The 2019 predictions follow the agency’s 2018 award-winning campaign, which garnered an organic reach of over 1.6M.
This year’s participants ran the gamut of marketing expertise – from content, to martech, to marketing’s role in cybersecurity – the breadth of knowledge in the campaign was expansive. PAN’s approach to gathering the predictions was multifaceted, leveraging industry influencers, professors, client CMOs, media gurus and prominent marketers throughout the agency’s network. This allowed PAN to meld together a voice of the customer and influencer marketing play to create a campaign that is expected to drive incredible visibility for the agency.
This year’s CMO predictions campaign showcases the true power of full integration and supports PAN’s position as a thought leader in integrated marketing and PR.
Aptly titled, “What Does the Future Hold?” the 2019 infographic focuses on four broad categories of predictions: customer experience, automation, ideation and digital security. Across these four categories, the campaign features predictions from the following industry experts, and more:
The industry is demanding now more than ever that marketers stay ahead of trends in order to keep a competitive edge. Brands should be leaning on influential names like those featured in this campaign for guidance and clarity as 2019 approaches and plans for the new year are finalized.
This release originally appeared on BusinessWire. Click here to view in full.