Boston, Mass. – September 5, 2012 – PAN Communications, a public relations and digital media leader driving communications strategy for technology, consumer engagement, and healthcare & life sciences industries, today announced the addition of Kristin Lamas Patterson, APR, as vice president of the agency’s consumer practice.
The firm also announced major promotions in finance and human resources and promoted two long-time employees to vice president and senior account manager.
Kristin brings to PAN Communications more than 15 years of experience in consumer product public relations and integrated communications, including expertise in issues management, food & nutrition communications and working with national trade associations. Prior to joining PAN Communications, Kristin worked for seven years at Mullen and most recently as vice president/account director overseeing the agency’s food & nutrition business. Kristin served as client relationship manager and directed integrated cross-agency account teams on behalf of leading consumer brands including FAGE Greek Yogurt, Gorton’s Seafood, Panera Bread, General Mills Bell Institute of Health & Nutrition and the Grain Foods Foundation, a national trade association representing the baking and milling industry. Kristin and her teams were responsible for creating a number of award-winning programs, including the Bread Art Project, a cause-marketing campaign with the Grain Foods Foundation, which raises funds to help alleviate childhood hunger in the U.S.
Prior to joining Mullen, Kristin managed integrated communications programs for a variety of consumer clients at Swardlick Marketing Group in Portland, Maine. Her clients included McDonald’s of Maine Operators Association, Mott’s and the Produce for Better Health Foundation/5 A Day, as well as Amtrak’s Downeaster and the Maine Department of Transportation. Throughout her career, Kristin has worked on notable brands such as the American Skiing Company, General Electric Plastics, Imation Corp., Schwan’s and Coca-Cola. Kristin started her career at WHDH-TV in Boston as a writer and field producer.
In her role at PAN, Kristin will be responsible for driving consumer portfolio growth and overseeing the agency’s consumer clients which already includes marquis brands such as Tiffany & Co., Travelers, and Valassis, among others.
“I’m eager for the opportunity to grow PAN’s consumer practice group,” said Kristin. “With brands that include Tiffany & Co., Travelers and Valassis, among others, PAN has a strong consumer marketing foundation to leverage. The agency has a strong culture of camaraderie and teamwork that will be a valuable asset as we deepen relationships with existing clients while growing the practice.”
“To PAN, Kristin brings a proven track record of leadership, creativity, account management, client relations and new business development,” said Jim Barbagallo, senior vice president of client relations, PAN Communications. “Kristin’s efforts have been critical in building the awareness of many admired consumer brands. We couldn’t be more excited to welcome Kristin to the PAN team and know she’ll provide a major boost of adrenalin to our consumer marketing business.”
Kristin holds a B.A. in Journalism from Emerson College and continued her education in Communications Management at Syracuse University’s S.I. Newhouse School of Public Communications. Kristin lives in Newburyport with her husband and their 11-year-old daughter.
PAN also announced the following promotions:
With an expertise in content creation, PAN Communications is an award-winning public relations agency that utilizes all media and disciplines to increase awareness and opportunities to achieve our clients’ business objectives. As an integrated communications partner to companies that lead their industries or those that aspire to, PAN drives strategic public relations for technology, consumer engagement and healthcare & life sciences brands. For more information visit our website at www.pancommunications.com, follow us on Twitter (@PANcomm) or call 617.502.4300.