PAN Communications, an integrated public relations, content marketing and digital media agency for the technology, consumer and healthcare industries, announced today the addition of Jennifer Bonney as Creative Director for PANdigital, a strategic department that addresses the natural evolution taking place throughout the PR industry with synergistic visual storytelling services.
Marketing industry experts report that consumers process images 60,000 times faster than text, and images are more memorable than audio information. With today’s information overload, marketers prefer to work with firms that address the value of consumable content throughout their integrated communications strategies; PANdigital will address this through innovative creative services.
A 15-year veteran, Bonney brings a breadth of digital design and creative experience, having worked most recently at Cone Communications. Spanning a variety of industries, her past brand work includes General Mills, Nestle Waters, Green Mountain Coffee Roasters, HAI Group and many others. At PAN, she works with clients and account teams across portfolios to help translate brand stories into impactful, visual journeys.
Sample services and sharable content offered through PANdigital include infographics, eBooks, brochures, ecards, newsletters and logo design, to name just a few. For example, Carbonite was able to boost its “May the 4th be with You” social media campaign with the addition of Star Wars-themed images. With more than 500,000 impressions and 14.92 percent engagement on Twitter, PAN’s success of the integrated approach with Carbonite is undeniable.
PAN President and Founder Philip A. Nardone Jr. says the agency and its clients welcome Jennifer and her creative talent. “As we continue to invest in our team, new talents and services, we are able to tell our clients’ stories through compelling visuals using Jen’s insight and expertise. The expansion of PANdigital has already had a tremendous impact on our agency.”
“A perfect blend of words and visuals are crucial to forming emotional connections with the audience,” comments Bonney. “The PAN team understands the need for that mix.”