ANDOVER, Mass. – March 14, 2011 – PAN Communications, one of the nation’s leading innovative public relations and digital media agencies, with deep expertise in the technology, consumer engagement, healthcare & life sciences, and professional services sectors, today announced that it has hired Lauren Iacono as its Director of Digital Strategy.
A 12-year veteran, Iacono comes to PAN from Rasky Baerlein Strategic Communications where she was the firm’s first Associate Vice President of Digital Communications & Media Services. She quickly made her mark at the agency by driving all critical digital media services firm-wide including the design, implementation, measurement and overall strategic alignment for digital media integration throughout the firm’s client base.
In her role at PAN, Iacono will be responsible for firm-wide digital media strategy and services. This will include new offerings to support the firm’s growing demand for community building on leading social media platforms, in addition to content creation, video production, measurement and brand analytics, and overall listening, monitoring and engagement. Furthermore, she will be responsible for the testing and evaluation of new platforms and tools in the firm’s media lab for all future program offerings.
“The new frontier in social media is delivering relevancy. There is an overwhelming amount of content available and the next wave of development will be platforms that search and filter that content and make it more relevant to the user, creating a more individualized, personal experience,” Iacono said. “I’m thrilled to be joining PAN at a time of such change in the communications industry and I look forward to serving clients at all stages of the digital awareness spectrum.”
Prior to Rasky Baerlein, Iacono was an Emmy-Award winning producer at ESPN where she produced short and long form features and covered live events, including College Basketball, Grand Slam Tennis and the NBA Draft.
“We’ve just taken our social media footprint to a new level with the hiring of Lauren, a very skilled and talented digital media expert,” said Mark C. Nardone, executive vice president at PAN Communications. “She brings a proven track record and unique background which will serve as a key catalyst for this new age of conversation and community awareness. We’re excited to have her as part of the PAN team and look forward to some phenomenal achievements together.”
Iacono graduated from Syracuse University’s S.I. Newhouse School of Public Communications with a Bachelor of Science in Television, Radio, Film Production and minored in American History.
The world of public relations has changed. Communications initiatives cross more marketing channels than ever before – traditional media, social media, and video production all play a role in successful campaigns. With an expertise in content creation, PAN Communications is an award-winning public relations agency that utilizes all media and disciplines to increase awareness and opportunities that impact our clients’ bottom line. As an integrated communications partner to companies that lead their industries or those that aspire to, PAN delivers strategic, high-impact public relations across technology, consumer engagement, healthcare & life sciences and professional services brands. For more information on how PAN can help your business, visit our website at www.pancommunications.com or call 978.474.1900.