Boston and Farnham, Surrey – March 3, 2014 – CloudSense, an international provider of cloud software and services specializing in end-to-end business transformation for sophisticated cloud computing IT environments, has selected Whiteoaks and its North American affiliate PAN Communications to take the organization through the next phase of the Cloud revolution and ensure awareness, credibility and differentiation in the global marketplace.
Following a four-way competitive pitch, Whiteoaks and PAN were chosen by CloudSense thanks to their combined strength and strategic approach coupled with compelling creative ideas underpinned by a firm commitment to delivering tangible results with robust performance commitments.
CloudSense has tasked the two agencies with creating a differentiated voice for the business in the competitive marketplace and ensuring that voice leads and responds to key issues in both its core and vertical media targets. The campaign will exploit a range of tactics through multiple media and channels with a focus on valuable engagements with those media, analysts and independent influencers who will directly impact CloudSense’s target decision makers.
Nicola Renshaw, PR manager at CloudSense, said: “We are delighted to have appointed WhiteOaks and PAN Communications as our new PR agencies. Throughout an intense pitch process both agencies clearly demonstrated a strong working chemistry which was important to us and their energy, creativity and understanding of our market shone through.”
“We view this PR partnership as a fundamental one to support CloudSense’s business growth and specifically entry into new global markets. Having just opened an office late last year in the US we needed to capitalize on this momentum and work with someone who could drive it forward. We are excited to get going.”
“We’re incredibly excited to be working CloudSense” said Suzanne Munton, managing director, Whiteoaks. “The business has achieved phenomenal success in a short period of time and we are confident that, together with PAN in North America, we will deliver compelling and creative campaigns which will support CloudSense in its next phase of global growth.”
“Engagement with the cloud influencer markets in the US and abroad is pivotal to program success. We’re thrilled to begin work with this partnership and exercise our global PR capabilities,” added Nicole Messier, vice president at PAN Communications.
Whiteoaks and PAN Communications are both members of the Whiteoaks International Network which provides international public relations, social media and influencer relations services across 70 countries.