BOSTON – February 24, 2014 – PAN Communications, a public relations and digital media agency for the technology, consumer and healthcare industries, was selected by Carbonite (NASDAQ: CARB), a leading provider of backup and recovery solutions, to serve as its PR agency of record and to support the company’s shift to the small to medium sized business (SMB) market and increased focus on the channel.
PAN will leverage Carbonite’s strong foundation in the consumer market to establish the company as a supporter of SMBs providing essential tools to help them succeed. PAN will be responsible for creating campaigns that articulate Carbonite’s roots as a small business, to now meeting the needs of SMBs with its local/cloud hybrid approach to server backup. The campaigns will also highlight Carbonite’s strategy to work closely with channel partners, providing increased support so they can grow their businesses with the best solutions for their customers.
Carbonite’s comprehensive suite of affordable services keeps small businesses and home offices running smoothly. Carbonite’s Pro and Server plans back up an unlimited number of computers, NAS devices, servers and databases at price points designed to support small business budgets. More than 1.5 million customers, including 50,000 small businesses, trust their secure, easy-to-use cloud backup solutions.
“PAN came forward with a lot of creative ideas right from the start, and proved they know the SMB market. We have found a true partnership here,” said Pete Lamson, SVP, Sales and Marketing for Carbonite. “SMBs are important to the local economy, yet face many challenges. PAN understands this and is ready to share our entrepreneurial spirit.”
“We are thrilled that PAN continues to be recognized as a midsize technology agency with true global capabilities,” said Philip A. Nardone, Jr., president & founder of PAN Communications. “Carbonite has an incredible opportunity to leverage its history with consumers and help SMBs find the right solutions at a price point that makes sense for their budgets. We look forward to taking Carbonite to the global marketplace as a leader in backup and recovery.”
This news also appeared as an exclusive in PRWeek.