Join the PAN team

Senior Account Executive, Integrated Marketing

Boston  ·  New York  ·  Orlando  ·  Virtual

About Us

PAN Communications is a leading independent, integrated marketing and PR agency serving B2B tech and healthcare brands. Recently named “Tech Agency of the Year” and “Best Agency to Work For” by The Holmes Report, PAN has adapted a HyFlex work anywhere model that allows employees the ultimate flexibility to work fully at home or in our Boston, New York, San Francisco or Orlando offices. 

PAN prioritizes our employees' well-being and development by offering an excellent benefits and compensation package, a dedicated career coach model, and a vibrant, laid-back culture that thrives on collaboration and kindness.

About the Role

We’re looking for an experienced paid media practitioner for PPC, display and paid social programs. Our paid programs focus on thought leadership, follower acquisition and engagement, brand awareness and lead generation.

You’ll work alongside experts in the areas of earned media, SEO, analytics and creative services to build successful integrated campaigns. You’ll serve on dedicated account teams as a Senior Account Executive (SAE), managing client paid media programs.

Candidates should have command of best practices and trends in PPC, display and paid social marketing, enjoy being creative, and understand how to both build and convert a digital audience. Additionally, you’ll be tasked with integrating paid media with organic social, earned media, analyst, event and influencer programs.

Responsibilities:

  • Build and manage pay-for-click (PPC) and paid media cost-per-thousand (CPM) plans, primarily with Google Ads, Bing Ads, Facebook, Twitter & LinkedIn to drive engagement and campaign conversions.
  • Adapt corporate KPIs into paid programs supporting demand generation, follower campaigns, event registrations goals, including impression share, engagement and conversions.
  • Develop and manage campaigns from planning, launch and daily optimization, focusing on reach, frequency and cost per conversion.  
  • Analyze and report on results by goals, channel and creative.
  • Work alongside other marketers and content producers to ensure creative execution aligns channel specific guidance, priority ad units, animation and prior results.
  • Explore new ad units, creative executions & always be testing ways to engage client prospects.

Requirements:

  • BA/BS degree
  • Excellent communicator and creative thinker, with an ability to use both data and insights to inform next steps and optimize results.
  • Strong writer, capable of translating key messaging, brand tenants and tactical information into social content, adapting style and voice to match client brand.
  • Proficiency in native social channel platforms, Google Ads, Bing Ads and Google Analytics.
  • Experience with account-based marketing, demand generation, inbound marketing, blogging and/or SEO practices a plus.