PAN Communications is a leading independent, integrated marketing and PR agency serving B2B tech and healthcare brands. Recently named “Tech Agency of the Year” and “Best Agency to Work For” by The Holmes Report, we are headquartered in Boston, with offices in New York, San Francisco, Florida and employees working virtually all across the country. PAN supports customer growth journeys and helps B2B brands effectively scale by moving ideas that create compelling stories, drive intent and influence markets across all forms of media.
PAN is a place where you will work collaboratively to blaze new paths to success. We create a culture that supports wellbeing, balance, education and mentorship – and we have a ton of fun, too! You’ll be on the cutting edge, joining a company that is agile, human-centered and always forward-thinking. While no day at PAN is typical, you can expect to be challenged, supported and accepted.
Our Marketing team is a small but mighty force – we were even named ‘Marketing Team of the Year’ by PR News! We support new business, organic growth, recruitment and retention across the business both nationally and globally. We’ve got a robust marketing strategy in place, but we can’t wait to learn from you on what we could be doing differently. No idea is a bad idea – and we have a lot of laughs along the way. This could be you!
About the Role
We're looking for a Marketing Content Manager who is a powerful combination of program manager and content marketer. If you know how to creatively define, manage and execute a content marketing strategy, while also developing, implementing, tracking and optimizing our omni-channel marketing campaigns, this position is for you.
You will work with PAN’s in-house marketing team to create and distribute our content marketing efforts nationally and globally. In this role, you will work on campaign development that supports the firm’s focus and narrative for our blog, website and social channels while growing customer and employee advocates. Our Content Marketing Manager will work closely with our web team to direct user journeys to specific areas of our site such as Our NXT Stage Approach, Careers and Insights, to name a few.
Ultimately, you should be able to promote our company and increase overall customer and employee engagement. This position plays an integral role in achieving business goals and advancing PAN as the go-to integrated marketing & PR firm for B2B tech and healthcare brands, while helping recruit top talent in our industry.
What You'll Do
As an individual, you are a risk-taker and confident in your work, independently and as part of a team.
As a storyteller, you are creative, detail-oriented, and can simplify various storylines into digestible, enjoyable, shareable assets.
As a marketer, you have experience with effective distribution of content. You can identify target audiences and devise digital campaigns that engage, inform and motivate.
As a teammate, you use your skills to engage teams at PAN, including new business, human resources, and client relations.
You also have: