Compelling Content

Beginning with customer personas, an in-depth content audit and focused inbound marketing KPIs, this program identified key segments to target within TriCore’s enterprise IT audience. PAN developed top-of-the-funnel content pieces paired with workflow logic and existing assets to execute nurture campaigns for both their existing customer base and prospects alike. This helped refine PAN’s complementary PR tactics to hone in on the most important industry conversations with influential media.

By adapting top-performing content for additional use, PAN was able to maximize impact. Reaching new audiences across top business and tech online publications via a content marketing campaign, the program drove website traffic and engagement to complement lead generation activities.