Star Rapid: Building U.S. Thought Leadership
Simultaneously, rebrand and launch Star Rapid into the U.S. market to create brand awareness among entrepreneurs, inventors and product designers.
Simultaneously, PAN helped rebrand and launch Star Rapid into the U.S. market to create brand awareness among entrepreneurs, inventors and product designers. Together, they leveraged the expertise of Star Rapid’s management to comment on industry trends and become thought leaders in the realm of quality control to overcome the stigmas of outsourcing manufacturing to a foreign country.
In addition to establishing Star Rapid executives as expert resources for top media targets, PAN developed a strong content creation program focused around bylined articles to further personalize and lend credibility to the company’s brand.
We have been working with PAN for over a year now and the relationship has provided beneficial outcomes for our marketing goals. PAN’s ability to be flexible as our needs change and creative in our search for newsworthy stories has been invaluable. PAN has managed each task in a professional yet personable manner making them a great extension of our marketing team. No matter what the challenge, PAN is always committed to finding a solution.
Over the past year, the team at PAN have had to learn a lot about our industry and were able to do so by engaging experts within our organization to collect the technical information needed. Over time, I’ve seen their technical understanding develop as a result of their willingness to learn. As a result the team can now generate content independently increasing their overall value to our organization.
– Angela Black, Global Marketing Manager, Star Rapid
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