SBDS: Priming for an Acquisition
PAN was tasked to position SBDS as the pioneers of data technology services, helping business extract the most value out of their data, by driving media coverage that would grab the attention of the C-Suite.
PAN and SBDS partnered to create an original campaign research idea focused on the lack of data skills in-house and how this holds businesses back. On top of this, PAN proactively pitched SBDS’ senior team for features and news-jack opportunities.
The campaign and proactive outreach resulted in 23 pieces of media coverage in publications such as The Times Raconteur supplement, Campaign and Mobile Marketing. This also supported the team in the lead up to SBDS’ acquisition, which took place in June 2019.
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