SAP Leonardo: Launching the Brand

PAN helped introduce the Leonardo brand as the new era for SAP, positioning the company as a leader in emerging technologies.

Increasing SOV

PAN Communications with SAP introduced the Leonardo brand as the new era, positioning the company to the IT and business communities as a leader in emerging technologies.

The company created a series of events – called Leonardo Live – to highlight real-world innovation and success with new technology. More than 30 customer and partner-led sessions and 15 showcases were shared with 2,500+ attendees across four locations (Chicago, New York, Palo Alto and Frankfurt).

SAP’s share of voice increased by nearly 59% against top multinational competition – from 17% SOV to 27% SOV in three quarters – as a result of this expanded PR strategy.

SAP Leonardo + PAN Communications case study results

PAN has helped keep an eye on the broader marketplace, identifying voices within and outside the press. They consistently find new opportunities to promote thought leadership, news about SAP Leonardo innovation and ways that digital technology is affecting the world around us.
– Jim Dever, Head of Global Audience Marketing, SAP


PAN was instrumental in making the launch and Live events successful. The team worked hard to keep us on track and present creative ideas. We have a really great team dynamic with PAN and the support and counsel they give us is invaluable.
– Susan Miller, SVP, Head of Platform Public Relations, SAP

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