SAP IoT: Bringing IoT to Life with Trenitalia
Sought to unseat GE as the leading voice in IoT by creating an event that would set the world stage for SAP’s $2B commitment to IoT innovation.
Together with PAN, SAP partnered with an SAP customer in the transportation sector, Trenitalia, to create a living demonstration of how IoT and sensor technology are at work in the real world. Invites were sent to a balance of traditional media, industry influencers and analysts to carry SAP’s message across the globe.
PAN and SAP IoT arranged a visually and intellectually stimulating event schedule built to prompt social sharing alongside SAP’s major news announcement. The event was co-promoted with hand-selected brand evangelists from the U.S. and abroad to amplify reach and resonance.
Executing an event of this magnitude required strategic thinking and planning from PAN. Integrating with our global PR and influencer team, we were able to secure a high volume of media exposure and engage key influencers while showcasing SAP’s IoT technology in a real-world application. The team understood the goal of the global event and delivered the engagement results we were looking for.
– Jim Dever, Vice President, Audience & Influencers Marketing, SAP
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