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SAP Hybris: Aligning Strategy with PR

Formulate a PR campaign to educate the market on how SAP’s acquisition of Hybris software fit within the company’s front office strategy.

The Vision

PAN unveiled SAP’s Front Office vision, which includes Hybris, and used 3 SAP events, bylined content and news releases to reinforce new messaging.


PAN has been a trusted and valued partner to SAP Hybris, providing strategic counsel and excellent execution of our PR activities and campaigns. Acting as both our US agency and our global hub, PAN maintains strong alignment with our growing network of agency partners. They blend business acumen with enthusiasm and creativity, and are exceptionally client-focused. PAN keeps delivering the goods and then some!

Sarah Kellman, VP of Communications, SAP Hybris

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