SAP HANA: SAP Puts Developers First

Introducing SAP HANA to small and mid-sized business owners through a new developer edition, PAN helped to drive media coverage and external downloads during the first week.

Driving Media Coverage & Downloads

Coordinated by PAN, SAP HANA met with 10 top IT, developer and SMB publications prior to the announcement to ensure day-of media coverage in order to drive external downloads during the first week.

This ensured that coverage was secured in publications including IDG News, CIO, IT Business Edge, Small Business Trends and ZDNet, among others, to contribute to more than four thousand product downloads within the first week of availability.

SAP HANA + PAN Communications case study results

We count on the PAN team to deliver for us during big launches as well as for our day-to-day PR needs. They have the relationships, strategic perspective and ability to execute high-priority campaigns that drive outstanding results. Our team values our relationship with PAN as our trusted PR agency partner.

– Susan Miller, Head of Platform PR, SAP

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