PAN partnered with OutSystems to create a marquee moment for its largest funding round with established investors KKR and Goldman Sachs to drive awareness in the U.S. market and cement the company as the market leader in the low-code market.
Leveraging a global approach, PAN developed a multifaceted strategy for the news.
PAN and OutSystems collaborated with each region, as well as the premier investors, on a clear strategy and message for a global media approach.
With the goal to create the upmost visibility and awareness of the company, PAN reached out to top-tier business press for exclusive interviews with the CEO and founder of OutSystems, as well a guided global pitching across each region.
Together, PAN and OutSystems spoke with top business press such as The Wall Street Journal, Forbes and CIO for full feature articles. Pitching efforts resulted in a total of 29 pieces of U.S. coverage in leading business, tech and trade press, and exceeded 353M impressions. The news also led to OutSystems dominating 51 percent SOV in the month of June, beating all competitors.