OutSystems: Dominating with $360M in Funding
PAN partnered with OutSystems to create a marquee moment for its largest funding round to drive awareness in the U.S. market and cement the company as the market leader.
Partnering with OutSystems, PAN created a marquee moment for its largest funding round with established investors KKR and Goldman Sachs, to drive awareness in the U.S. market and cement the company as the leader in the low-code market.
Leveraging a global approach, PAN developed a multifaceted strategy for the news. With the goal to create the upmost visibility and awareness of the company, PAN reached out to top tier business press for exclusive interviews with the CEO and founder of OutSystems as well as guided global pitching across each region.
OutSystems spoke with top business press such as The Wall Street Journal, Forbes and CIO for full feature articles. Pitching efforts resulted in a total of 29 pieces of US coverage in leading business, tech and trade press. The news also lead to OutSystems dominating 51% SOV in the month of June, beating all competitors.
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