Nanigans: Creating Thought Leaders with Research + Content
PAN helped to establish Nanigans as an expert resource via thought leadership on topics that matter to marketing audiences, including timely industry trends.
PAN partnered with Nanigans to establish the brand as an expert resource via thought leadership on topics that matter to marketing audiences, including timely industry trends.
To drive interest and engagement with the media, PAN and Nanigans created unique market research to fuel proactive pitch efforts, resulting in 11 media placements.
To support Nanigans’ thought leadership platform, the brand and agency partnered to create a thoughtful and focused contributed content pipeline, helping underscore Nanigans’ marketing expertise and amplify its core message around incrementality.
PAN has helped take Nanigans from a relative unknown among our target publications to a trusted source. A good PR firm should make your team work harder and PAN does exactly that. They’ve done an incredible job in terms of raising our visibility and partnering with our marketing team to produce original and thought-provoking content.
– Ryan Kelly, VP of Marketing, Nanigans
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