InMobi: Leveraging Acquisition for Growth Strategy
InMobi partnered with PAN to drive maximum visibility for their acquisition of AerServ, bringing to market the world’s largest programmatic video platform for mobile publishers.
InMobi and PAN joined forces to drive maximum visibility for InMobi’s $90 million acquisition of AerServ, bringing to market the world’s largest programmatic video platform for mobile publishers.
PAN took a broad outreach approach, targeting both business press and industry trades to create maximum news exposure. This resulted in 24 total pieces of coverage reaching an audience of 234.6 million readers.
To augment the news, PAN moved quickly to extend the story to broadcast press, targeting a live interview with Bloomberg. The opportunity led to a live interview on Bloomberg Hong Kong that was syndicated around the globe. In addition, Bloomberg ran a feature piece on Bloomberg.com.
We love trying to maximize a moment in time with client news. In this case, we were hungry to find a good opportunity with broadcast press. By tapping our relationships, and moving quickly in the moment of news, we were able to secure top tier coverage, and the broadcast opportunity we’d been pushing for.
– Darlene Doyle, Senior Vice President, PAN Communications
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