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Fuze: Breaking Barriers 2020

Drive a research-oriented campaign designed to connect the brand with today’s IT innovators and help them drive meaningful change in their organizations as productivity centers.

Research Driving Thought Leadership

CIOs and IT leaders who are balancing increasingly complex work environments marked by multi-generational workforces, new technology, budget pressures, and rising customer expectations. A research-oriented campaign designed to connect the brand with today’s IT innovators and help them drive meaningful change in their organizations as productivity centers.

An integrated PR and marketing strategy leveraging earned, owned, and shared media tactics, further optimized through a targeted inbound marketing campaign to drive engagement with the report, influence downloads, and serve as a top-performing referral asset in syndication back to Fuze.com.

An integrated campaign maximized brand exposure and more closely associated the company with understanding the challenges and opportunities faced by today’s modern CIO and IT leader. The data continue to provide Fuze a platform from which it can articulate key elements of – and best practices for – achieving digital transformation.

Fuze case study results

I want to sincerely thank the entire PAN team for the amazing work on this campaign. We are truly blown away by your efforts, and the entire company is beyond excited about the avalanche of coverage. Thanks for being incredibly proactive and responsive!
– The Fuze Team

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