Forbes: Amplifying Boston’s Under 30 Summit

Putting targeted efforts into media visibility to drive overall attendance, PAN worked to connect with key media locally, nationally, and internationally, while positioning Forbes Under 30 as the premier conference for millennials, entrepreneurs and change makers.

Generating Awareness

Known globally for its 30 Under 30 list, Forbes needed to generate awareness and excitement around its Summit, taking place in Boston for the second time. PAN worked with Forbes to connect with media leading up to the event to encourage attendance, coordinate on-site interviews with participants and coordinators, and work with local organizations to offer a discounted rate for their participants.

This initiative resulted in 270 articles in top-tier publications, 7 pre-event interviews, 42 on-site interviews, 142 media attendees, and over 1.3B media impressions. Due to PAN’s efforts, there were over 6,000 people attending the event, far surpassing the goal of 5,000 attendees.

Forbes Under 30 Summit 2017 case study results

Wish we could take you all back home with us. Thank you for your great support, doggedness, strategic insights, professionalism, partnership …  for going above and beyond… and then stretching even beyond that! We couldn’t have managed (and tamed) the monster that is U30 without you. U30 was EVERYWHERE!…
– Mia Carbonell, SVP, Global Corporate Communications, Forbes

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