edX: Breaking Through the Noise
This campaign’s goal was to raise brand visibility for edX via a thought leadership platform, while also driving edX course sign-ups.
Together with the edX team, PAN targeted top-tier business press for a thought leadership platform, while also supporting course sign-ups via a targeted vertical and influencer approach.
Within the first 120 days of the program, PAN drove 20+ pieces of coverage across business, regional and top verticals. This coverage lead to 10,000 new registrants on edX.org.
It’s been a pleasure working with the PAN team for the past year, and our relationship feels like one of true peers – not your typical agency-client relationship. From the onset of our work together, they quickly came up to speed on our company and the goals we were looking to accomplish, and they consistently exceed their coverage goals and keep our spokespeople busy with interviews.
– Alice Randall, Senior Manager, Communications, edX & Carolyn Tiernan, PR and Communications Specialist, edX
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