Crimson Hexagon: Increasing Brand Awareness through Top-Tier Media Coverage
As a result of proactive outreach to targeted top-tier media, PAN helped Crimson Hexagon develop relationships leading to top-tier media coverage including interviews, ad-hoc data asks and more.
As a result of proactive outreach to targeted top tier media, PAN broke through to and began developing relationships with reporters at outlets such as Mashable, Recode, Business Insider, Forbes, Adweek, Wired, VentureBeat, The New York Times and Bloomberg.
The initial strategy was to connect with reporters in a more general sense, explain what Crimson Hexagon can offer, and see how we can partner together – no matter what they are working on. Through these relationships, PAN received multiple inbound requests, ad-hoc data asks, interviews, and links in the coverage. In one quarter alone, these relationships results in 16 articles.
Brand awareness is a high priority for Crimson Hexagon, and PAN Communications has delivered excellent results with their media relationships and top-tier coverage. Our partnership has led to numerous media placements in business and trade press, has increased our thought leadership in the market, and has positioned us to be industry leaders in share of voice.
– Jane Zupan, Senior Director, Product Marketing at Crimson Hexagon
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