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Carbonite: Harnessing

Increase awareness of the importance of data backup and Carbonite’s solutions through a creative Twitter campaign.

All About the Engagement

PAN developed “May the 4th” custom images and tweets with Carbonite’s key messaging to celebrate and engage Star Wars fans within the IT community.


PAN is a true extension of our Carbonite team. Three words that come to mind when thinking about each of the account members are reliable, thorough and results-oriented. PAN brings fresh perspectives and ideas – from new pitching angles to new digital initiatives – to help make us a better marketing team, while always thinking strategically about how certain campaigns will support our broader business goals.

Sarah King, Corporate Communications Manager, Carbonite

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