Blue Coat Systems: Bringing a Brand to Life
Reinvigorate Blue Coat’s brand by positioning the company as a cloud security resource through a steady stream of thought leadership content.
Develop both traditional and social media campaigns around timely trends to maintain consistent coverage in the absence of news.
PAN’s strategic approach, partnership and flexibility to adapt to our ever-changing priorities and needs have made them a terrific partner that generates results time after time. The team develops creative pitch ideas and generates content with little input. Their approach to media relations has significantly helped raise our brand awareness and I value their guidance and partnership.
Danielle Hamel, Global Communications Leader, Blue Coat Systems
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