1. Tell me about yourself and how you came to PAN. If new, what attracted you to PAN SF?
I graduated from the University of Oregon in the summer of 2017 and had an interesting path into PR. I knew I wanted to go to Oregon because of their stellar Sports Business and Journalism programs, both majors I saw myself pursuing a career in. In my junior year, however, two things happened that changed my educational path at Oregon. First, I took an intro to PR class with an amazing professor (we actually still keep in touch). At this point in my life, I barely knew what PR was, but there was an instant connection with content of the course. Second, I began an internship writing articles for the Oregon football and basketball teams. This allowed me to realize my passion for building narratives and introduced me to the ins and outs of journalism. This, in turn, helped me understand its relationship to PR. I decided to pursue a business minor as I believed it would support my interests in PR and journalism, specifically in the tech world.
I was attracted to PAN SF because of the company culture and the idea of developing as a PR professional at a mid-sized agency as opposed to a larger agency.
2. What’s your favorite part of the PAN SF office or culture?
I feel that PAN makes the extra effort to make us feel like a family. My supervisors are always checking in and asking me if there are any other aspects of PR that I want to dive into to find my niche as a professional.
3. What is a typical day at PAN SF like?
Work hard, play hard is the best way I can describe it. We do our absolute best to deliver top results for our clients, but at the same time we have a great work-life balance and all feel appreciated. At PAN we collaborate daily to make sure everyone’s specific talents are utilized for the client, but there is always time to have fun with coworkers and get to know them as people and genuine friends.
4. What is the most exciting thing about living in San Francisco and working in tech PR?
I am from the Bay Area, so San Francisco has always been a short distance away from home. But, since beginning at PAN and living in the city, it feels like I have discovered a whole new world and I love it. B2B tech PR is already interesting, but it takes on an entirely new meaning living the nation’s tech capital. I know more about cybersecurity, fraud protection and open-source development than I ever thought I would and having so many topics to explore is truly invaluable.
5. What drives you as a PR professional? Who do you look to for inspiration?
With clients in a number of different industries, I am constantly learning and growing. I am happy to say I can look to most anyone in the SF office for inspiration. All of my coworkers are willing to help, and their example offers new opportunities for me to improve as a PR.
6. How has PAN supported your growth as a PR professional?
I recently had the opportunity to visit both the New York and Boston offices at PAN, which were both eye opening experiences. Not only did I get a first-hand view of two different PR cultures, but I was meeting face to face with coworkers who are either at my same professional level or those who have been in my situation and can offer advice.
PAN also has some of the most accessible executives I have ever been around. Everyone’s door is open, whether it be about PR or just life in general. This includes PAN’s excellent CEO, who makes note to come out to every regional office to form a connection with everyone working at PAN regardless of location.
Interested in learning more about PAN’s SF office? Check out the below Q&A’s:
- PAN Employee Spotlight: San Francisco’s Senior Account Executive, Lauren Winer
- PAN Employee Spotlight: San Francisco’s Assistant Account Executive, Taylor Donatell
- New Arrival at PAN: Jimin Lee, SAE in San Francisco