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PAN Employee Spotlight: New York’s Senior Account Executive, Emily White

PAN Communications

1.Tell me about yourself and how you came to PAN

I went to Bentley University in Waltham, Massachusetts and I joined some of the other communications majors on a tour of the PAN Communications office during my junior year. I was immediately enamored with the agency and the gorgeous views from the office. After college graduation, I pursued my master’s degree at Boston University and ended up working in technology public relations in the Boston area for a couple of years before moving back to my home state of New York. Nearly five years after that first tour of PAN, I was offered a role at my dream agency in their new PANhattan office. I think it was fate!

senior account executive_NYC2. What’s your favorite part of the PANhattan office or culture?

The PANhattan office is different than any other working environment I’ve experienced. My colleagues are always available for advice or a pep talk. We’ve also started a book club since I’ve joined the team, which I absolutely love.

3. How do you take advantage of PAN’s work hard, play hard mentality in New York City?

The city has such an energy – it’s certainly tough sometimes, but here we have access to some of the world’s most inspiring people and brands. I am definitely inspired by the “work hard” mentality of New Yorkers, even in this building specifically. The Empire State Building is iconic, and we have some impressive neighbors including LinkedIn and Shutterstock. As far as playing hard, I enjoy scouting out my next favorite cozy wine bar, running around Brooklyn Bridge Park with my dog, and taking advantage of all the city has to offer in the ways of incredible restaurants, museums and perfect almond milk lattes. 

4. What drives you as a PR professional?

Coffee. Just kidding!

I would definitely say I am driven by a mix of my peers and the satisfaction of truly impressing a client. I absolutely love when something I helped work on makes their day, whether it’s a creative idea in a strategic plan, or coverage in a top-tier outlet. 

5. How has PAN supported your growth as a PR professional?

The “people first” mentality of PAN carries into the support I feel as I grow in my career. I came into PAN expressing that I geek out over cybersecurity and was given the opportunity to work on two security accounts. Also, my supervisors are absolutely inspiring. I can rely on all of them to give me thoughtful feedback or just be a sounding board when I’m faced with a challenging situation. They are excellent mentors for me as I continue to develop management skills.

6. What’s your favorite training and development program? Any new integrated skills that your excited to try out?

We recently had a digital training and that was eye-opening for me as a new employee. PAN has provided so many amazing tools for us to really demonstrate value to our clients. I’ve already enjoyed playing around in Audiense to help inform an influencer list I am working on in the automotive industry.

Join our team_NYC

Topics: Culture

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