Marketers can support their brand’s vision and turn the unattainable into the achievable by utilizing moments in time such as HIMSS, be it as an attendee or by participating in conversations alongside the action remotely.
Social listening is a form of business intelligence that helps businesses closely monitor the conversations and sentiment of core audiences across social platforms. It’s a critical tool that can inform real-time decision making. But, how can you effectively track, analyze and respond to online conversations?
As more technology giants announce partnerships with healthcare and pharmaceutical organizations in 2019 and beyond, PR professionals must stay spry. This is in large part because there isn’t a “one-size-fits-all” model for how to tell these stories of convergence. Here's a deep dive into how healthcare and technology organizations are joining forces as both industries undergo rapid changes.
J.P. Morgan Healthcare Conference brings together more than 40,000 stakeholders from every area of the healthcare landscape. Keeping pace on the top conversations in the life sciences sector, PAN assembled a few areas to track as you continue to invest in your PR and content marketing programs.
Before starting to tell even the simplest story you must know your audience and end goal. This post explores three key strategies to telling a successful story -- make it human, keep it clear and concise, and listen to criticism.
PR has evolved – it’s no longer just press releases, thought leadership and speaking opportunities at events. It has morphed into an integrated service offering where agencies are now expected to deliver marketing combines with PR which includes social media, content and influencer marketing all cohesively working together.