PAN is Your Partner
What are your goals? For your brand, for next quarter, for moving into new markets, for boosting your visibility? PAN partners with you on your key initiatives to engage and get the right message to the right audience at the right time. Our specialized teams channel their passion for your industry and enthusiasm for your business to make it happen. So when your brand trends on Twitter, or your CEO is profiled in the Wall Street Journal, we’ll join you in celebrating a milestone in your overall PR strategy – and a big hit for both of us.
PAN provides strategic guidance
Launching a startup? Relaunching an established company? Looking to curate your content? Unsure how to start a conversation with your audience? No matter how diverse your needs, an integrated communications campaign that aligns with your strategic goals will ensure higher ROI and steadier brand growth. PAN develops campaigns that address this by design, rather than by a series of one-off, haphazard attempts that often fail to deliver the highest impact. Meeting weekly to maintain momentum, our vice presidents work in tandem with our tiered teams to merchandise your PR, maximize your ROI and ensure that the big picture hits your targets and timeline.
PAN gets you the day-to-day big hits
From strategy to tactical know-how, PAN drives results through accountability. Regular status reports with your dedicated team? Check. Bi-weekly pitch calls? Check. Day-to-day, we work with industry-specific media and influencers to position your product, secure lead-generating bylines, elevate your executive leadership, and more. Beyond just names, we’ve developed a “Rolodex of relationships.” Couple our extensive network with our deep experience – in product launches, analyst relations, vertical alignment, and event management – and the result is this: Whether you need to increase mindshare or land in the right publication, PAN builds the right perception with the right audience.
PAN is agile
It’s the Goldilocks scenario: some agencies are too small to handle your needs, some are too large to care. Somewhere between the specialty shops and multinational PR giants, PAN is “just right.” As one of New England’s top tier PR firms, we’re a full-service agency with a global client roster, yet we’re flexible enough to fit any budget range. And unlike many big agencies, PAN is a mid-sized, independent firm that fosters a unique culture of teamwork. We’re constantly evolving to meet the needs of your industry while retaining our tradition of process, focus, teamwork, and quality.