The Agency > Who We Are

PAN is your partner
What are your goals? For your brand, for next quarter, for moving into new markets, for improving your visibility? PAN partners with you on your key initiatives to get the right message to the right audience. When your CEO is profiled by your industry’s leading trade publication, we’ll join you in celebrating a milestone in your overall PR strategy. Our specialized teams channel their passion for your industry and enthusiasm for your business to make it happen. We want you to land the big hits, too.

PAN provides strategic guidance
Launching a startup? Seeking to improve the rep of an established company? No matter how diverse your needs, a PR campaign that aligns with your strategic goals will ensure higher ROI and more predictable growth of your brand. PAN develops campaigns that address this by design, rather than by a series of one-off, haphazard attempts that might not get you with the right audience, at the right time. Starting with our senior team that meets weekly to maintain momentum on what works best for our clients, our tiered teams creatively merchandise your PR to maximize ROI and ensure the big picture hits your targets and timeline.

PAN gets you the day-to-day big hits
From strategy to tactical know-how, PAN drives results through accountability. Regular status reports with your dedicated team? Check. We also push for bi-weekly pitch calls. On top of that, get 24/7 access to the most recent versions of your press releases on the secure client extranet so you can see your coverage build through our “rolling thunder” strategy. Day to day, we work with industry-specific media and influencers to position your product, secure lead-generating bylines, elevate your executive leadership, and more. Beyond just names, we’ve developed a “Rolodex of relationships.” Couple that extensive network with our deep experience—in product launches, analyst relations, vertical alignment, and event management. The result? Whether you need to increase mindshare or land in the right publication, PAN builds the right perception with the right audience.

PAN is nimble
It’s the Goldilocks scenario: some agencies are too small to handle your needs, some are too large to care. Somewhere between the specialty shops and multinational PR giants, PAN is “just right.” As one of New England's five largest and one of the top PR firms in Boston, we’re a full service agency that handles clients across the globe while remaining flexible to client budget ranges. And unlike many big agencies, PAN is a mid-sized, independent firm, fostering a unique culture of teamwork with a full host of PR services. We’re constantly changing to meet the needs of your industry while retaining our tradition of process, focus, teamwork, and quality.