The Agency > Who We Are > Where We’re Going

So you want to look different from your competitors and differentiate yourself in the marketplace? Sometimes the best answer is the most obvious one: Work with a PR agency that's different. Here, Phil Nardone speaks on the power of PAN.

What makes PAN different from other PR agencies? We're one of the few mid-sized, independent firms that's as comfortable representing technology clients as we are with consumer and professional services companies—and with over a decade in business, we have the results to prove it. Representing a wide range of clients in multiple industries has made us versatile, but it’s also helped us survive in a sometimes difficult economy. And it’s allowed us to keep growing the organization, adding seasoned PR practitioners with deep vertical knowledge and strong media savvy.

Accountability counts
Working with PAN means developing a partnership with a firm that is not only knowledgeable but accountable—both in terms of budget and deliverables. You’ll always know what your agency is doing, why we are doing it, and how it’s affecting your budget. Don't believe it? As a client, you can check the latest version of press releases and other work-in-progress on our secure extranet, 24/7, and your account team maintains frequent contact about all aspects of your campaign.

The special sauce
The real power of PAN comes from our passion. We’re as passionate about your business as you are—and you’ll soon come to view us as an extension of your company. Whether it’s one of our four portfolio directors calling you about a way to merchandise your latest Wall Street Journal article to prospects and investors or one of our Associates securing a key speaking opportunity for your CEO, you’ll receive continual reminders that we truly care about the success of your business. It’s that kind of passion combined with our entrepreneurial spirit, "work hard, play hard" mentality, and, most importantly, our people that make PAN such a special place.

Going forward, we remain committed to:

Maintaining our independence.
We are one of the few remaining independent mid-sized PR firms, and we intend to stay that way. That’s what keeps us creative and flexible.

Increasing our capabilities.
We continue to offer value-added services like event planning, social media and message development that go way beyond PR. Our goal for 2009 is to apply both traditional and social media elements to all client activity – and we’re well on our way.

Best of Breed Approach to PR.
We’re a mid-size PR firm! That’s who we are and what we want to be. We’ve sought out the best marketing partners to assist our clients.

If we don’t have the in-house expertise for a specific service, we will refer you to top notch companies that will deliver high quality results. We have formed a strong network of Partners who have been carefully selected based on our experience and relationships.

Spreading our wings. In 2001, PAN launched an aggressive strategy to open a series of satellite offices. We focused on making work-life balance a mantra at PAN, which has given us the opportunity to continue employing top level talent who have needed to relocate. To date, we’ve established 4 offices staffed with people who know PAN and know PR in: Phoenix, Ariz., Los Angeles, Calif., Hartford, Conn. and Portland, Maine. As a result, we have four employees scattered around the country. This arrangement works out seamlessly – each employee has an office in their home with the same equipment that we have in our main office. This ensures a smooth transition for clients and employees and is a win-win situation for all.

Networking Around the Globe
Do you want to take your message across the pond? Are you looking for an agency you can trust in London? Japan? Germany? We’ve got global partners around the world, whether you’re looking to spread your word in EMEA or Asia Pacific, we have the right connections to put you in touch with the right agency. It’s all about chemistry, and our global partners are an extension of our firm.

Rising through the ranks. We are firm believers in training and promoting our staff from within. Throughout our history, we’ve taken pride in mentoring junior staff and supporting their growth with positions of increasing responsibility. Today, the average number of years that PAN’s senior management team has been with the firm is 8 years. Impressive, isn’t it?

We continue to groom and mold our staff, giving them the PR savvy and business acumen they need to develop professionally — and make meaningful contributions to our success. There’s a reason why so many of us stay with PAN.