PAN Communications > Social Media

We live and work in a consumer-savvy world, and savvy consumers expect a lot from the companies they do business with. They expect those companies to understand them and communicate with them in timely, relevant ways. Luckily, we have the tools to do it. Blogs and other social media have become vital to gaining a direct line not only to consumers but to employees, community groups and a host of other critical audiences. Using a best-practices methodology, PAN has created a platform to help companies leverage social media tools and participate in the market conversations going on all around them.

PAN's Social Media Practice helps you:

  • Listen to your audience
  • Engage customers in ways that keep them interested
  • Influence prospects to try your product or service
  • Persuade brand loyalists to become brand ambassadors
  • Manage your online reputation

The cornerstone of PAN's social media philosophy is engagement. In the past corporate marketing and communications was a one-way, "broadcast only" medium. Now savvy companies have learned to listen and take what their audiences say about them to heart. They understand the feedback is priceless and to ignore it leaves opportunity on the table and opens the company to risk. PAN's Social Media Services are designed to encourage the greatest level of engagement possible, whether through basic conversation monitoring or a multi-dimensional social communications strategy. PAN's services are delivered as stand alone programs, or layered to deliver results across multiple initiatives. These include:

Monitoring of blogs, newsgroups, online discussion forums, comment strings to
  • Understand brand perceptions
  • Measure real-time response
  • Measure perception of messaging
Corporate and industry blogging platforms including

Strategy, messaging, training and content creation

Online Crisis Communications

Real-time updates or response; "burying" false, damaging and outdated information

Digital Channel Visibility

Media outreach, blog relations, content development, content syndication, press release optimization, speaking opportunities, tracking and analysis

Podcasts, Video Blogs and Enterprise-generated Media

Internally-focused video, podcasts, and blogs re-purposing of conference content, message reinforcement and quotable content

SEO/SEM/PR integration

PAN provides its own SEO services including organic rank building, maximizing preferred listings in top search results and can also work in tandem with your own SEO/SEM efforts to maximize the reach and efficacy of programs

Competitive Analysis/Accountability/Reporting

As with all of PAN's programs, our Social Media Practice is designed to deliver competitive intelligence and an efficient and rapid return on the investment put toward making your brand a participant in online conversations.