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	<title>PAN Communications prSPEAK &#187; word-of-mouth</title>
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		<title>Momdot.com&#8217;s Linkbait Campaign Comes at Mom Bloggers&#8217; Expense</title>
		<link>http://www.pancommunications.com/prspeak/2009/07/momdotcoms-linkbait-campaign-comes-at-mom-bloggers-expense/</link>
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		<pubDate>Wed, 15 Jul 2009 20:23:43 +0000</pubDate>
		<dc:creator>joel</dc:creator>
				<category><![CDATA[Our Expertise]]></category>
		<category><![CDATA[ftc]]></category>
		<category><![CDATA[influencers]]></category>
		<category><![CDATA[momdot]]></category>
		<category><![CDATA[mommy blogger]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[pr blackout]]></category>
		<category><![CDATA[womma]]></category>
		<category><![CDATA[word-of-mouth]]></category>

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		<description><![CDATA[Mommy blogger community site Momdot.com got exactly what it was after when it announced a P.R. Blackout Challenge to its community of mommy bloggers: more publicity.  Smart.  But it&#8217;s a red herring: something done to wave you off the scent; a diversion for reasons other than what&#8217;s been stated, and the entity that stands to gain the most from Momdot&#8217;s appeal to moms [...]]]></description>
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