http://www.pancommunications.com/prspeak the word on the street Wed, 01 Sep 2010 18:43:30 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.pancommunications.com/prspeak the word on the street Wed, 01 Sep 2010 18:43:30 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.pancommunications.com/prspeak the word on the street Wed, 01 Sep 2010 18:43:30 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.pancommunications.com/prspeak/2006/11/trends-bandwagon/ http://www.pancommunications.com/prspeak/2006/11/trends-bandwagon/#comments Thu, 16 Nov 2006 21:32:04 +0000 tmunroe http://prspeak.com.s47573.gridserver.com/?p=89 Tim’s predictions for the world of media relations. · First, the word media will become more encompassing, but the media itself will become more narrow, niche and specialized. · More blurring between professional journalists and bloggers. Definition of journalism will continue dramatic evolution. · Trade magazines will continue to thin—particularly in tech. Pubs will lose more ads to online pubs and other channels. · Niche bloggers and podcasters will be the new vanguard in the media making PR professionals more essential but also making their job more difficult. · A few major media companies will begin acquiring popular and influential blogs. · Katie Couric will be fired and with it CBS will be the first network to completely abandon the nightly news. · XM radio will be acquired by Sirius. Oprah’s XM program will be her first large public media failure. · Traditional journalism venues seeking to compete against blogs and other channels, will abandon their supposed objectivity (which never existed in the first place). · Investigative bloggers will start testing the limits of corporate and government controls on information. · Private citizens will someday have their own PR people to help advance their personal causes. · PR firms with strong specialties will be in high demand. ]]> http://www.pancommunications.com/prspeak/2006/11/trends-bandwagon/feed/ 0