Philip A. Nardone, Jr.
President & Chief Executive Officer | Boston, MA
2023 Tech Agency of the Year: Leveraging Tech Origins and Integrated Innovation to Stay Ahead of the Curve
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% Overall Growth YoY
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% Staff Who Identify as BIPOC
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% Integrated Marketing Growth YoY
Summary
2023 Technology Agency of the Year
PAN finished 2022 strong, with a 17% overall increase revenue, up more than 20% in employee headcount and surging organic growth for the second year in a row since the business landscape was rocked by the uncertainty of 2020. With strategic messaging to unite deep roots in the technology space with industry-leading integrated marketing innovation, PAN presented a compelling case to be the PRovoke Media 2023 Technology Agency of the Year.
Technology has been the backbone of our firm since we started this business nearly 28 years ago. This win signals the deep expertise and talent our team brings to their work every day and would not happen without the strong partnerships we share with our clients and the purposeful work we’ve accomplished together over the last year. I couldn’t be prouder of this team and the work they do.
What It Is
The Ultimate Benchmark in PR Firm Performance
As a premier outlet for international public relations news, PRovoke Media also produces definitive annual rankings for firms across a number of categories. This year, the PRovoke editors reviewed submissions from more than 150 agencies. Finalist shortlists were revealed in April, and winners were announced at the SABRE Awards ceremony in New York on May 2.
The Story
We Move Ideas … Together.
CEO Phil Nardone started PAN in 1995 amid the dotcom boom. Rather than chase fleeting Internet-focused brands, PAN in the early days focused instead on building around PR expertise and the areas that would define the new millennium: cloud, infrastructure and deep tech.
Though the business has transformed from its origins nearly 30 years ago, it’s still built around the same ideals it was then. PAN seamlessly blends tradition with innovation, using deep practice area expertise, industry experience and forward-thinking strategy to keep moving forward.
We move ideas, combining an integrated approach with cross-functional problem solving. We move stories from awareness to conversion, regardless of the decision-maker. We move markets with cutting-edge clients in fast-moving sectors. We move careers by choosing people-first policies that prioritize individual growth and well-being.
Long before it was conventional wisdom, we rejected the notion that tech PR needs to be anchored media relations. Communications and PR drive business — but we know that earned media and owned content generate qualified leads and revenue. As client decision-makers have shifted, we’ve continued to show tangible business impact through integrated campaigns. Today, integrated marketing remains a core market differentiator.
In 2022, IM grew 19% YoY, while also propelling 75% of our organic gains. Integrated marketing communications now accounts for 30% of PAN’s overall revenue. Among our 25 largest clients, 84% are integrated programs.
We stay in motion, continuing to set the bar higher for ourselves and for our industry.
Why It Matters
It’s not ‘me’ … it’s ‘we’
Awards and recognition are more than just hardware or a name on a list. PAN has always championed a people-first culture, investing first and foremost in the well-being of our employees and creating the best possible opportunities for them to support our clients with intentional, purposeful work. Tech Agency of the Year is a recognition of the exceptional relationships we maintain with client partners and a testament to the value of our investment in people. In 2022, we added more than 30 new pieces of business to our portfolio, making new business 53% of revenue increase for the year. We look forward to telling those stories.
Learn more about Working with PAN here.