social media

#MayThe4thBeWithYou

On Sunday, dozens of brands engaged with the cult-like hashtag #MayThe4thBeWithYou. PAN VP, Nicole Messier-Marino, shares her experience working with client and Data backup company, Carbonite, who stayed true to its Star Wars roots and lead a promoted Tweet campaign. [...]

Celebrities Sell

Product placement can play an important role in your clients’ PR program. “Star power” can have a major impact on the success of a product—both in terms of exposure, but often in sales, as well—but how can you get your products in the hands of the appropriate influencers for your brand? [...]

PAN Heads to Syracuse for Annual Social Media Roundtable

Next week, PAN's Director of Digital Strategy, Jess Payne heads to Syracuse University to host her 2nd social media roundtable, an annual influencer event now in its 4th year. The panel is for students; graduating PR and Communications seniors who have grown up in a social media world and now embarking on their careers. [...]
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