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Buy Nasonex Online Without Prescription, A Q&A with Jennifer Meyer, an experienced PAN PR Professional

As a 22 year-old college graduate with a couple public relations courses under my belt, I thought I was an industry pro - confident and ready to enter the world of agency life. I quickly realized that while I knew a thing or two about PR, it was not going to be that simple, buy Nasonex in canada. Just because I had read about PR and completed assignments, Order Nasonex online c.o.d, I hadn’t actually experienced what it was like to work in an agency. Sure, I could write a press release and compile a media list, buy no prescription Nasonex online, but was I aware of bylines, Buy Nasonex online no prescription, speaking and awards, or weekly client calls and reports. Not likely, Nasonex price. This is to no fault of my college education, as these things can only be learned by being a fly on the wall in an agency, not a classroom, Buy Nasonex Online Without Prescription. The classroom teachings are definitely necessary, Buy Nasonex from mexico, serving as a prerequisite to what will be gained in a workplace setting.

After interning at an agency for a few months, I gradually absorbed the PR lingo and daily activities, australia, uk, us, usa, canada, mexico, india, craiglist, ebay. Now, Buy Nasonex without a prescription, after a full year in the field, I’ve gained more industry knowledge than I thought possible in a short period of time, but still realize there’s a lot more learning to do, Nasonex over the counter. A continuous process exists in PR, Where can i order Nasonex without prescription, where all professionals can learn from each other, whether they’ve been in the field 10 months or 10 years. Buy Nasonex Online Without Prescription, No matter how long you’ve been in PR though, something unique you’ve never dealt with before will eventually pop up; but with enough experiences under your belt, you will be prepared to react to a new situation with expertise and ease. To get a grasp on what can only be learned through years of experience in the field, online buying Nasonex, I chatted with Jennifer Meyer, Buy cheap Nasonex no rx, Co-Director of PAN’s technology portfolio. Here’s what she had to say.

JG: How long have you been working in PR, where can i buy cheapest Nasonex online.

JM: I have been in the PR industry for over 16 years – (on both the agency and corporate side).

JG: During this time, what are the biggest changes you have personally seen and experienced in the industry, Buy Nasonex Online Without Prescription. Nasonex for sale,

JM: I would say the biggest changes in the industry were initially around the evolution of print media to online media – and now the broader impact of social media. Years ago, client executives would not even consider online coverage as top tier coverage, purchase Nasonex online no prescription. Now, Order Nasonex, the industry is undergoing an even greater overhaul. ENGAGEMENT through blogs, Twitter, buy Nasonex online cod, etc. is paramount and content Buy Nasonex Online Without Prescription, is king. Buy Nasonex no prescription,

JG: How have you and your colleagues adapted to these changes?

JM: We ensure social media is a part of everything we do. For example, when we are planning for a significant release, where can i buy Nasonex online, we make sure it is always socialized with Twitter activities, Buy generic Nasonex, corresponding blogs, video and podcast campaigns.

In addition, rx free Nasonex, we are increasingly counseling our client executives and subject matter experts to comment on industry blogs and be part of industry discussions. Nasonex from canadian pharmacy, This helps to drive their thought leadership and engagement on behalf of the company. Some of them are more timid than others, but the more they participate, the more comfortable they get, Buy Nasonex Online Without Prescription.

JG: Are there any particular “aha” moments or major experiences that taught you a crucial lesson about PR. If so, online buy Nasonex without a prescription, please elaborate. Order Nasonex from mexican pharmacy,

JM: Not any that come to mind at the moment, but I do oversee some fairly aggressive PR programs. In this era of public relations, purchase Nasonex online, you need to think of all angles and approaches to doing something. Buy Nasonex Online Without Prescription, Just don’t stop at a press release or pitch, think of things in the context of a broader campaign. Order Nasonex no prescription, Also, as clients increasingly embrace social media, make sure you are giving the correct counsel, Nasonex samples. In an era where people are getting less scripted and more open with their opinions, Nasonex pharmacy, you still need to coach them on not crossing the line. One inappropriate comment can take on a life of its own. And it is PERMANENTLY out there for all to see…

JG: Did you major in PR in college / take PR classes, buy cheapest Nasonex. If so, what would you say are the biggest lessons these courses failed to teach about the world of PR – that you only learned once in the field, Buy Nasonex Online Without Prescription.

JM: I majored in Business Communication (with a concentration on PR) at Bentley – nearly 20 years ago – so the changes that have occurred in the PR landscape since then are fairly monumental. Where can i find Nasonex online, But I would say the biggest thing is that you learn by DOING. Talking about case scenarios helps, but until you are in the environment itself, you can only learn so much.

The overall approach to PR has changed 100 percent. Buy Nasonex Online Without Prescription, In school we would talk about appropriate content in press releases – and how we would “broadcast” messages. No longer is that the case. In fact I know that Bentley itself has changed the name of the Major to “Information Design and Corporate Communication” – addressing the integration of visual and written media.

JG: Any last words of advice for a college graduate entering into a PR career?

JM: You are likely already engaged with social media activities – so you are already a step ahead and people that have been in the PR industry for a while will look to you for advice. Be genuine in all that you do and have fun with it!

.

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Be interesting and relevant

Look at your favorite news website - what’s in the top ten for the day, Cipro samples. Buy Cipro Online Without Prescription, What’s being read. Order Cipro from mexican pharmacy, Chances are, it’s an article that is timely, where can i find Cipro online, Cipro over the counter, interesting and relevant to all the readers of each website. Reporters who are competing with each other aren’t going to be looking at a simple (and let’s face it – yawn – oftentimes boring) product pitch to get in the top ten, australia, uk, us, usa, canada, mexico, india, craiglist, ebay, Buy Cipro in canada, they need something more compelling, more relevant, buy Cipro from mexico, Purchase Cipro online no prescription, more consumable.

So, order Cipro, Buy Cipro without a prescription, look at the big picture

Reporters are looking for those ideas that show what’s going on in the world and how it ties into their readers. As a PR professional, buy no prescription Cipro online, Online buying Cipro, if you’re able to spot the upcoming trends before they are fully formed, you’ll be an asset to the reporter, order Cipro online c.o.d. If you have zeroed in on an emerging trend, be selective in who you send it to -- giving a highly-targeted reporter an exclusive to the bigger picture story will help them “wow” their audience, ensure the right visibility for your client, and only strengthen your media relationships for future benefit, Buy Cipro Online Without Prescription. Cipro from canadian pharmacy, Get to know your reporters

Reporters have never been more accessible than now. If you take the time to really get to know each of your target reporters, Cipro for sale, Buy cheap Cipro no rx, it will not only help you and your clients, but you may find that you’ve forged a new relationship (and friendship) for the long-term.  The best PR/reporter relationships are ones in which there is a mutually beneficial and respectful relationship and rapport.  Take the time to see what they’re Tweeting, where can i order Cipro without prescription, Buy cheapest Cipro, blogging and writing about – i.e. take the time to get to know them.  See if they have personal blogs, online buy Cipro without a prescription, too (e.g. a reporter might have a personal blog about parenting; perhaps something you could relate back to in your conversation) and get to know them on a personal level.  They are, after all, humans just like us.

As PR professionals, communications is our forte and trade.  With all these new forms of communication, it is up to us to figure out the most appropriate and relevant way to get in front of these reporters with a carefully crafted and thoughtful angle or story.  With the right approach, they will look to us as excellent resources for their next big idea and will view us as a partner in their success, helping them reach the “big board.”.

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Buy Hoodia Online Without Prescription, Yesterday was April 1st, a prankster’s dream day to pull all the pranks he/she wanted and get away with it. Hoodia from canadian pharmacy, Whether it was an innocent lie or a grand scheme that involved multiple months of planning, it’s a day to laugh at yourself, buy Hoodia from mexico, Hoodia pharmacy, poke fun of one another and basically have fun. In today’s marketing and PR world, buy cheapest Hoodia, Buy Hoodia in canada, it seems these pranksters can even get their companies to get in on the joke.

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[caption id="" align="alignnone" width="400" caption="Google's April Fools Day Joke"][/caption]

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Every industry conducts their own events. Some are local, regional, national and even international. However, there are too many industry events to count and an individual cannot attend them all. So, what can be done to allow those who cannot attend an event to hear what was spoken about? What about the use of the podcast?

 A podcast is a collection of audio (sometimes video) segments that can be listened to over the Internet or downloaded and listened to while on the go. This tool turns out to be a great medium for sharing previously recorded material with others.

 Earlier this summer I used this technique for a client event.

 DiCicco, Gulman & Company held a roundtable with professional service veterans in the architecture and engineering industry to discuss how to manage a business in an uncertain economy. The event had a wonderful turn out, but we realized that the material discussed would definitely be of interest to others in the industry, so the roundtable was recorded and turned into a podcast series to be shared with others following the event.

 Creating a podcast series out of a previously recorded event is a way of sharing knowledge with others. Not only will the information be accessible to those who were unable to attend, but it also has the potential to attract others in the industry, and it can help position you or your company as a thought leader.

 The podcast is a social media tool that continues to be underutilized. However, with an understanding of how podcasts work and how they can be used to share a message, a podcast can be powerful public relations tool.  

As new media continues to alter the way brands offer products and interact with consumers, the ways in which individuals utilize the information also continually changes.  Given that this evolution will only augment over time, the value that clients are seeing in non-traditional media opportunities (i.e. podcasts, video interviews, blogs) continues to grow. These outlets are more interactive in nature and allow bloggers, readers, and individuals/companies mentioned in a post to respond and communicate in real time via commenting. 

As PR practitioners it is important to acknowledge this evolution as well as develop a strategy that leverages a mix of both traditional and new media programs. Creating opportunities that allow clients to interact and share information with potential customers, key stakeholders, and interested parties should be the cornerstone of a successful PR program. 

With that in mind, I began to think of ways we could utilize the wealth of information that Mirror Image Internet’s (a PAN client) Director of Marketing Martin Hayward posses regarding mobile video delivery – and why it is quickly becoming the core of many mobile marketing strategies.  

Knowing that StreamingMedia.com is the premier online destination for industry news, information, and services related to the streaming media industry, and that we have a great working relationship with its Editors, I thought I’d propose the idea of producing a podcast with Martin and a Mirror Image partner, Wowza Media Systems.  Contributing Editor Tim Sigli, who has taken over the podcasting helm along with Jose Castillo, confirmed his interest, and we were discussing recording logistics before I knew it.  

Soon after, Martin, Dave Stubenvoll for Wowza Media Systems, Tim, and I were recording the contents of a compelling podcast via phone.  Throughout the podcast, Tim explored the benefits of a single codec, H.264, for mobile delivery from two perspectives: a single media server (Wowza, represented by Dave) and a content delivery network (Mirror Image, represented by Martin). 

The podcast has since been published and now lives alongside hundreds of hours of audio/video content on the Streaming Media site.  Listen to the podcast – and others – here, and let us know what you think!

I just returned to the office on the heels of two very successful client media tours. The first took me to New York City for two days of meetings which included FOX Business News, Forbes, and Dow Jones. The second was a combination of Boston and New York City with briefings at Network World, Tech Target, CRN, and Baseline. And it occurred to me, I think we sometimes get so wrapped up in pitching news and creating strategy for our clients that we forget about the importance of face to face interaction with reporters.

For one, I think the media appreciates it. It’s not often they get to sit down with a C-Level executive and pick their brain on various trends, industry happenings, etc. The conversation tends to be a bit more casual and can cover the gamut of topics. During the Forbes interview, the reporter and CEO touched upon everything from expense management to how to advertise your business to dealing with other CEO’s. Ultimately, it built a strong relationship between the two individuals and our client left the meeting feeling really good about how it went.

This leads me to probably the most important benefit of in-person briefings: the benefit to your client. The reality is, most of these meetings are either introductory or a chance to build on an existing relationship and “catch up.” Some clients may have some resistance to this if there is not a definite answer on whether coverage will result, especially if they have planned a trip specifically for the briefings. But to that, we council our clients to stay open minded. Yes, the Forbes interview was not a 100% guarantee for coverage, but we left the meeting with three separate story opportunities – one of which ran the following week! Bottom line: a reporter is more likely to remember your company and think of you as a source if they’ve had a chance to meet you in person.

So, as we approach the end of summer and you’re looking for creative ways to up-level a client and their company, get a conversation started on the benefits of face to face meetings with the media. It keeps things fresh, gets your client front and center, and can lead to some significant results!  

 

[caption id="attachment_499" align="alignleft" width="180" caption="Understanding Media: The Extensions of Man"][/caption]In 1964, author and media pundit Marshall McLuhan introduced a controversial concept that would forever alter mainstream media (and subsequently, our role as PR practitioners): “The medium is the message.” In his book, Understanding Media: The Extensions of Man, McLuhan writes that all media have characteristics that engage the viewer in different ways and argues that any given medium affects an individual’s understanding of its content. Without getting mired too deeply in his media classifications of hot/high definition and cool/low definition media, much of McLuhan’s theory revolved around the senses receiving the communication: sight, sound and touch. As PR practitioners today, our job is ultimately to ensure the successful receipt of our clients’ messages by their target audiences. Far too often we labor first and foremost over the content of our message—be it a press release, bylined article, white paper, blog post or tweet—while relegating the message’s delivery and medium to an afterthought. While there is consideration for the medium, the decision is generally influenced by the content and target of the message, e.g., “We want to reach young adults, ages 18-24 who earn less than $60,000 per year… let’s Tweet!” or “Our buyers are teenage guys… let’s do a YouTube campaign!” Of course, I’m making generalizations here, but the truth is that many times we choose a particular medium based on the statistical, demographic information of its audience rather than taking the time to understand the effectiveness of the medium for influencing the “aha!” factor. Successful PR is more than having a great message. It also goes beyond delivering that message to the right recipients. From start to finish, it involves a series of decisions that, as mentioned above, ultimately ensure that the right message (read: understood the way it was intended) is received by the right audience, leading to the right response or action. In a presentation to the staff recently comparing various wire services, junior associate Adam Novak comically quipped, “If a press release goes out over the wire but nobody sees it, did it really go out?” Obviously, the medium is going to impact the successful delivery of a message, but let’s not forget that our job is not just to deliver the message. Rather it is to make sure it is received and interpreted the way you, or your client, want it to be. We have tools at our disposal today to create and distribute content quickly and easily over any medium imaginable, and at PAN, we’re finding that clients are eager to make these a strategic part of their message. Where “pitch” and “press release” were formerly limited by pre-defined parameters, PR practitioners around the world are now enjoying the freedom and creativity to reshape the way we do our jobs.

It’s no secret the PR and marketing industries are rapidly changing with the proliferation of social media and networking sites.  With this change come opportunities as well as challenges that we, as PR professionals, are embracing.

While some businesses (and industries) still approach social media, Twitter, and the blogosphere with reservation and sometimes trepidation (just think Mommy bloggers and the headache over the Motrin ad controversy), these outlets and forums are actually terrific ways to gauge customer interest, satisfaction, and engage with target audiences closely. 

And now, Forrester Research is out with its Interactive Marketing Forecast for the next five years, confirming the growth and monetary backing we can expect to see in social media marketing.  Forrester is estimating social media marketing to grow at an annual rate of 34 percent – faster than any other form of online marketing and double the average growth rate of 17 percent for all online mediums. 

With this burgeoning interest comes the need to understand the impact of all this money being spent on social media marketing.  Did the messages resonate? Were consumers and customers engaged? Excited? Or even angry?  With so much opportunity to engage with the “right” audiences online and so much information being published, businesses are having a tough time grasping the real information from the fleeting comments. 

This is where social media monitoring technologies, like Lexalytics (one of our clients at PAN), comes in.  These technologies can help companies ensure that their business’ reputation isn’t in jeopardy because of what is being written online. And now these technologies can be easily integrated with PR and marketing campaigns to measure success – and areas for improvement.  

This technology, which is more accurate and comprehensive than human analysis, can help businesses analyze blog and Twitter content, etiquette for responding to stories, and how to best leverage the information that is already out there.  Because human analysis is still essential to the process, the technology is enhancing it and allowing PR and marketing pros to decipher the areas for improvement as well as outreach faster, with more accuracy, and with greater analysis.

Within online networks and communities are individuals who will not all feel exactly the same way, so having the ability to extract meaning from all the noise — especially in a crisis situation — and measure extremes of opinion makes a critical difference in important business decisions.  After all, being equipped with information and analysis about what sentiment is living inside tweets, blog posts, and more, is crucial in being able to make sense of all the feedback and live conversations.

And this isn’t just for crisis situations. Being able to determine what areas of market education might be lacking in one area will help companies proactively engage with the right audiences to share information and interact.

As we become a nation of over 20 million bloggers, social media enthusiasts, and citizen journalists, being able to make sense of all the information and online engagement will quickly become a bigger task than human tracking and analysis can handle, so being equipped with the know-how and technology to bring this task down to size for PR and marketing purposes will quickly become most important.

There’s a lot of attention lately around corporate culture, sustainability, and tips for staying optimistic in these uncertain times.

Despite a steady flow of stories highlighting Chapter 11 filings and economy and job loss woes,  some companies are choosing to take a glass half full approach and transform negatives into positives. Instead of jumping into defensive and cautious mode, the sharpest companies are wielding a brazen armor, refusing to slow down on innovation as a result of necessary cost-cutting.  Now more than ever, many recognize it’s time to get the creative juices flowing. 

As a communications company offering strategy to businesses during this challenging economy, we have had the privilege of putting this concept into action.  We encourage our clients to think differently; to rely on innovative ideas to elevate them to new competitive heights.

It’s much easier to offer this kind of advice when you are applying the same principles in your own company.

Since joining PAN, I’ve noticed firsthand the power of innovation and optimism.  While we have all been personally affected by the current downturn in some way, you would never know it by looking around the PAN offices. Instead, you’ll see a vigorous environment where independent thinking is encouraged, collaboration is fostered, and there are no bad ideas.  There’s no time for negativity or fear.   

 They say adversity makes you stronger; it’s true if you look at how many great innovations have come out of hard times.  The smartest companies are open to fresh ideas; focus less on short term results and instead cultivate long-term strategies with bigger picture in mind. 

 Bob Dylan’s “The Times they are a-Changin’” was meant to be a sort of anthem, calling for change.  We all should pay heed to his words about change (especially ‘you better start swimmin’ or you’ll sink like a stone’); his message: get up and do something about it.  Change can breed creativity and innovation may just be the panacea we need to lead us over the hump and to the top.