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Pitching
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Journalists don’t want PR news pitches through social media, survey finds
21 Jul 2011 by panmedia / No Comments
July 21, 2011 – Journalists do not wish social media to be used by PR professionals for story pitching a survey has found, with email remaining the most popular option.
The Broadgate Mainland Digital Trends Survey, which involved 100 UK financial and business journalists, found that 81% of respondents engage with their online audience and manage their readership through online sites and through online forums.
Between one third and a half of all journalists were found to be using Twitter, with 56% of respondents admitting to having browsed through conversations on Twitter while searching for or researching stories.
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