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MySpace
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MySpace Gets New Users Engaged
29 Jan 2009 by ajigarjian / No Comments
In an effort to attract newer, slightly older crowds MySpace is launching a campaign where users follow an engaged couple and help them plan their wedding. This is supposed to enhance MySpace’s image in hopes of making it a site that’s, “not just for teenagers”.
My feelings are a bit mixed about this idea. Sure, the idea sounds really cool and it is also really timely. With reality TV literally exploding in popularity before our eyes this idea sounds awesome. It’s like interactive reality TV! Also, what girl (which is who they are trying to target) doesn’t love a great wedding show? I am a sucker for ‘Who’s Wedding is it Anyway?” and “Bridezillas” myself. I think the idea of planning someone’s wedding online could be really exciting.
But on the other side, privacy is a huge issue surrounding MySpace. I think the reason why Facebook has gotten a leg up in the social media scene is because it offers a wide range of privacy options as well as a wide range of uses. You can use Facebook for business or for fun. MySpace, to me, seems mostly for fun which is why it attracts a younger crowd.
To attract the slightly older and more mature crowd, I think MySpace should add a professional track to their site. MySpace could become a place where young professionals could digitally network (like on LinkedIn) but still have the option to use MySpace for fun.
However, I am still torn on this issue. What do ya’ll think? Is this a step in the right direction for MySpace or should they take a more professional approach to attracting new users?
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