Every industry conducts their own events. Some are local, regional, national and even international. However, there are too many industry events to count and an individual cannot attend them all. So, what can be done to allow those who cannot attend an event to hear what was spoken about? What about the use of the podcast?

 A podcast is a collection of audio (sometimes video) segments that can be listened to over the Internet or downloaded and listened to while on the go. This tool turns out to be a great medium for sharing previously recorded material with others.

 Earlier this summer I used this technique for a client event.

 DiCicco, Gulman & Company held a roundtable with professional service veterans in the architecture and engineering industry to discuss how to manage a business in an uncertain economy. The event had a wonderful turn out, but we realized that the material discussed would definitely be of interest to others in the industry, so the roundtable was recorded and turned into a podcast series to be shared with others following the event.

 Creating a podcast series out of a previously recorded event is a way of sharing knowledge with others. Not only will the information be accessible to those who were unable to attend, but it also has the potential to attract others in the industry, and it can help position you or your company as a thought leader.

 The podcast is a social media tool that continues to be underutilized. However, with an understanding of how podcasts work and how they can be used to share a message, a podcast can be powerful public relations tool.