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Hello, it's me.  I'm a blogger. I'm just one person who creates the content for a corporate blog and sometimes my own as well.  Read me. Engage with me.  Comment please.  Because I am starting to wonder if you really exist.  By you, buy Prozac no prescription, Prozac over the counter, I mean the person who would engage with me and comment on my blog.  You see, I'm feeling a little like a Zen riddle.  No one is responding to my commentary on industry news, where can i buy Prozac online, Prozac from canadian pharmacy, or my witty posts.  I write, religiously, buy Prozac online cod, Purchase Prozac online no prescription, day in, day out.  I post daily.  Religiously.  And yet the comments, buy Prozac without a prescription, Prozac pharmacy, they do not come.  If you write it they will come I thought.  Hello, it's me.  Are you there?  

I just attended the PAN Marketing Round Table 2010 .  

The marketing roundtable featured Harvard Business Review editor Eric Hellweg moderating and four participants: Andre Pino, buy cheap Prozac no rx, Order Prozac, analyst at Forrester, Lynne Bohan, where can i find Prozac online, Buy Prozac online no prescription, vp of marketing and government affairs at HP Hood, Evan Falchuk, buy no prescription Prozac online, Order Prozac online c.o.d,  President & COO of Best Doctors, and John Dragoon, order Prozac no prescription, Rx free Prozac, VP of marketing at Novell.  The discussion focused on social media, content creation and covered a span of topics related.   

One thing that resonated over and over again: social media is not "magical."  Just because you build it, where can i buy cheapest Prozac online, Online buy Prozac without a prescription, doesn't mean they will come.   

This is especially true when it comes to corporate blogs.  The truth is, many corporate blogs toil in obscurity. And then there are those blogs that we all want to be, australia, uk, us, usa, canada, mexico, india, craiglist, ebay, Prozac for sale, at least when it comes to number of readers.  The  Seth Godins,  Guy Kawasakis, where can i order Prozac without prescription, Buy Prozac in canada, or the alpha-blog in your industry.   We all want to be those blogs.  We all want engagement, two-way discussions, purchase Prozac online. Order Prozac from mexican pharmacy, It lets us know that we are alive, followed, Prozac samples, Prozac price, loved.  

So what makes the commenters comment, the engagers engage, buy generic Prozac, Buy Prozac from mexico, and the followers follow?  Turns out it's something that's been around since the written word: compelling content. The alpha-bloggers are the top bloggers because they persevere and write consistently compelling content that people wanted to read about.  Alpha-bloggers are thought provoking, online buying Prozac, Buy cheapest Prozac, substantive, and almost require people to engage with them. And they frame it well.  They are not just slapping up content--instead they are expressing their opinion, their spin, their "take" on that content. And they do it again, and again.  It ain't easy  or "magical."  It's hard work!  

And mea culpa by the way. The blogs I've started and abandoned could fill an orphanage. But take heart--there's Twitter. And I am running out of things to say...find me on Twitter where my taxed imagination has more liberty to roam.  .

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Recently there was a study by PRWeek and PR NewsWire Buy Diflucan Online Without Prescription, that found that most bloggers considered themselves journalists.  I'm not surprised.  As a lover of history, I'm actually kind of tickled by this.  The reason is, if you go back to early America, right around the time before the American Revolution, there were literally thousands of "citizen journalists"--folks that could, thanks to the printing press, create and distribute their own "newspaper."  Ben Franklin was one.  Thomas Paine, another. Buy cheapest Diflucan, There are countless examples.  These newspapers were not what we know today as newspapers--rather sorta like pamphlets or newsletters. These newspapers were wildly popular in an America that at the time had no other nationalized media or news sources.  The news was entirely subjective too--there was no concern about "journalistic integrity" and "objectivism." 

[caption id="attachment_669" align="alignleft" width="168" caption="Blogger ancestry."][/caption]

Spring ahead to the golden age of news--from the time of the Civil War (when war photography really made its mark) to the age of the "muckrakers", buy Diflucan no prescription, Order Diflucan, World War II, and then to Watergate and Vietnam, rx free Diflucan. Australia, uk, us, usa, canada, mexico, india, craiglist, ebay, Journalism became a profession; and "citizen journalists" disappeared from the scene.  "Journalism" became a scholarly pursuit with the advent of "J-schools" and journalism degrees.  

And the then began the consolidation in the 80s, and finally, buy generic Diflucan, Buy cheap Diflucan no rx, the beginning of the great newspaper extinction.  And the  journalist breed--the guy with the suspenders, rolled up sleeves, order Diflucan from mexican pharmacy, Diflucan over the counter, reporter notebook and hat with the piece of paper in it that said "press," also disappeared...Right?  

They haven't, Diflucan for sale, Order Diflucan no prescription, of course. (though the medium of newsprint, buy no prescription Diflucan online, Order Diflucan online c.o.d, I am fairly certain and happy to say, is going extinct--Mother Nature is happy.)

And we have blogs and citizen journalism to thank for this, Diflucan price. Much like small mammals in the midst of the great dinosaurs,  blogs multiplied in the shadow of newspapers early in the 21st Century.  And as the fortunes of newspapers began to decline, the blogs and citizen journalists  have filled the void. 

And I'm glad to see the U.S, Buy Diflucan Online Without Prescription. Online buying Diflucan, has returned to its roots as a land of citizen journalists. 

Many former journalists became bloggers too (and Tweeters, Facebookers, where can i find Diflucan online, Where can i buy cheapest Diflucan online, etc.).  But the best part about the growth of social media and blogs is the return of the "citizen journalist"--the Thomas Paines of the world.  People that have opinions and are not afraid to write about it.  I'm thrilled that bloggers consider themselves journalists. In my mind, purchase Diflucan online, Buy Diflucan from mexico, they are one in the same.  (And, by the way, buy Diflucan without a prescription, Online buy Diflucan without a prescription,  I think, The U.S, Diflucan pharmacy. Buy Diflucan online no prescription, Courts, should extend freedom of the press to these citizen journalists, buy Diflucan in canada. Purchase Diflucan online no prescription, Citizen journalists, or bloggers, where can i buy Diflucan online, Buy Diflucan online cod, are the very best insurance against omnipotent government.) 

[caption id="attachment_670" align="alignleft" width="147" caption="Bloggers, everwhere."][/caption]

As a public relations agency and for company clients, Diflucan from canadian pharmacy, Where can i order Diflucan without prescription, the growth of bloggers has brought both challenge and opportunity. The media landscape is now more fractured, Diflucan samples, and it’s harder to persuade a "mass" that your product/company/service is "the shizznit."  But as an American, and a lover of American history, I'm glad to hear that most bloggers consider themselves journalists (according to the PRWeek/PR Newswire study).  I'm glad because it makes me feel (Robert Duvall Apocolypse Now pause, please)...free.

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Buy Nizoral Online Without Prescription, We just had to post this video of Boston-area weatherman Pete Bouchard (@pbouchardon7) to see if Channel 7 will send us a DMCA takedown notice, too.

This story by Mike Masnick @TechDirt tackles fair use and whether or not Channel 7 actually can demand people not use the clip, which until now had stayed semi-under the radar.  Of course, online buying Nizoral, Buy no prescription Nizoral online, the very best way to generate more unwanted publicity for video, audio or text posted to the web is to hire a bunch of lawyers to spook the few people who posted the video and moved on, where can i find Nizoral online, Australia, uk, us, usa, canada, mexico, india, craiglist, ebay, until they got spooked by lawyers.

It's like poking a tiger in a cage.  First bloggers will echo the story, Nizoral for sale, Nizoral pharmacy, then pundits move in to dissect the situation (which is where we're at now), then the story will get more blown out of proportion by mainstream outlets, order Nizoral no prescription. Purchase Nizoral online, Of course, with events in the world being what they are this is not anything of consequence.  But still, buy Nizoral in canada, Buy Nizoral without a prescription, there's something interesting in watching digital media (mostly open) wrestle with legacy media (mostly proprietary, filtered) over control of content's soul, Nizoral price. Buy cheapest Nizoral. Rx free Nizoral. Nizoral over the counter. Buy Nizoral online cod. Buy Nizoral no prescription. Order Nizoral. Buy generic Nizoral. Nizoral samples. Nizoral from canadian pharmacy. Order Nizoral online c.o.d. Online buy Nizoral without a prescription. Buy Nizoral online no prescription. Where can i buy Nizoral online. Where can i order Nizoral without prescription. Where can i buy cheapest Nizoral online.

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It’s no secret the PR and marketing industries are rapidly changing with the proliferation of social media and networking sites.  With this change come opportunities as well as challenges that we, as PR professionals, are embracing.

While some businesses (and industries) still approach social media, Twitter, and the blogosphere with reservation and sometimes trepidation (just think Mommy bloggers and the headache over the Motrin ad controversy), these outlets and forums are actually terrific ways to gauge customer interest, satisfaction, and engage with target audiences closely. 

And now, Forrester Research is out with its Interactive Marketing Forecast for the next five years, confirming the growth and monetary backing we can expect to see in social media marketing.  Forrester is estimating social media marketing to grow at an annual rate of 34 percent – faster than any other form of online marketing and double the average growth rate of 17 percent for all online mediums. 

With this burgeoning interest comes the need to understand the impact of all this money being spent on social media marketing.  Did the messages resonate? Were consumers and customers engaged? Excited? Or even angry?  With so much opportunity to engage with the “right” audiences online and so much information being published, businesses are having a tough time grasping the real information from the fleeting comments. 

This is where social media monitoring technologies, like Lexalytics (one of our clients at PAN), comes in.  These technologies can help companies ensure that their business’ reputation isn’t in jeopardy because of what is being written online. And now these technologies can be easily integrated with PR and marketing campaigns to measure success – and areas for improvement.  

This technology, which is more accurate and comprehensive than human analysis, can help businesses analyze blog and Twitter content, etiquette for responding to stories, and how to best leverage the information that is already out there.  Because human analysis is still essential to the process, the technology is enhancing it and allowing PR and marketing pros to decipher the areas for improvement as well as outreach faster, with more accuracy, and with greater analysis.

Within online networks and communities are individuals who will not all feel exactly the same way, so having the ability to extract meaning from all the noise — especially in a crisis situation — and measure extremes of opinion makes a critical difference in important business decisions.  After all, being equipped with information and analysis about what sentiment is living inside tweets, blog posts, and more, is crucial in being able to make sense of all the feedback and live conversations.

And this isn’t just for crisis situations. Being able to determine what areas of market education might be lacking in one area will help companies proactively engage with the right audiences to share information and interact.

As we become a nation of over 20 million bloggers, social media enthusiasts, and citizen journalists, being able to make sense of all the information and online engagement will quickly become a bigger task than human tracking and analysis can handle, so being equipped with the know-how and technology to bring this task down to size for PR and marketing purposes will quickly become most important.

There have been many articles on PRWeek that have discussed the important of blogging and general social media outlets influencing the decisions made by consumers.  One article in particular, “Study finds social media equally influential to conventional outlets” (http://www.prweekus.com/Study-finds-social-media-equally-influential-to-conventional-outlets/article/126482/) written by Aarti Shah, talks about how user-generated sites hold equal importance to traditional media sources when considering technology purchases. Now that the internet-driven world is inherent, companies are making sure that they are reaching out to their audiences in ways that they weren’t even thinking about before.  This new way of targeting audiences, buying consumer products and even getting familiar with the messages that the companies are trying to sell proves that it is important to be aware of what is going on in society since ideas are constantly being created.  With blogging and social media websites being “in” right now, I wonder if the hype will still be as rampant five years from now or if a whole new kind of service that reaches out to the public will replace it. I guess only time will tell. 

Filed under "We Saw This Coming."  The future of journalism is social, says a new research report conducted by the Society for New Communications Research Symposim (SNCR).  A sneak peek of the final study results (to be released in the spring of 2009) analyzed the effects of social media on journalism and revealed what most of us in PR have known for a while: Millennial journalists won't leave their facebook pages at the door when they come to work.

In fact, not only won't they leave their facebook pages alone during work, young journalists are likely to be using facebook for work.  Fully 100 percent of the Millennial respondents to the SNCR's survey showed they believe "new media and communications tools are enhancing journalism, vs. 40 percent in the 50-64 year old demographic."   While this disparity isn't surprising, it is interesting to note respondents were likely trained by the latter group both in college and in the early years of their profession.

If we thought PR has had difficulty adapting to social media, just imagine the chaos today's in editorial departments.  On the one hand, social media is not-so-slowly strangling the mainstream media's lifeblood.  On the other, young journalists are cozying up to social media to help them do their jobs.

Key findings of the study include:

* 100% of Millennial respondents (i.e., 18-29 year-olds) believe new media and communications tools are enhancing journalism, versus 40% in the 50-64 demographic * 87% of 18-29 year-olds believe bloggers have become important opinion-shapers, versus 60% of 50-64 year-olds * 87% of 18-29 year-olds confirm that new media and communications enhances the relationship with their audience, versus 42% of 50-64 year-olds Key findings among all journalists: * 48% of all respondents use LinkedIn, and 45% use Facebook to assist in reporting * 68% of all respondents use blogs to keep up on issues or topics of interest * 86% of all respondents use company websites, 71% use Wikipedia, and 46% use blogs to research an individual organization. So it's not a leap to understand why millennials are turning to social media to help them do their jobs, these tools foster a deeper level of interaction while at the same time broadening one's reach.  Just as in PR, relationships count for journalists.  Why wouldn't it make sense for a reporter to directly connect with a source via facebook or LinkedIn? The challenge on the PR side is for millennials keep up with their journalist peers.  Not long ago I addressed part of this issue and got a great response from Megan Maguire, a millennial working for the Medical Records Institute (link down at the time of this post) here in Boston.    Her point: "older" <ahem> PR professionals have to show the millennials it's okay to bring their leisure time experience with social media into the workplace. Where millennials might not have been comfortable doing that before because they thought social media was perceived by management as "toys," I'm sure I'm not the first to say that's not the case now (if it ever was).  Young journalists inevitably grow up to be older journalists, and they're not giving up their social media.  The SNCR's report underlines the fact that both younger and older PR professionals have to embrace Twitter, facebook, Linked In, blogging, etc. to stay relevant.  If not for yourself, then do it for the kids. - Joel