http://www.pancommunications.com/prspeak the word on the street Wed, 01 Sep 2010 18:43:30 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.pancommunications.com/prspeak the word on the street Wed, 01 Sep 2010 18:43:30 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.pancommunications.com/prspeak the word on the street Wed, 01 Sep 2010 18:43:30 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.pancommunications.com/prspeak/2008/11/using-pr-for-more/ http://www.pancommunications.com/prspeak/2008/11/using-pr-for-more/#comments Tue, 11 Nov 2008 19:24:05 +0000 jouellette http://prspeak.com/?p=237 PR industry are faced with proving our value on a regular basis because a lot of times there are decisions made within our clients organization that even our marketing contacts aren't aware of. So what we're doing with a lot of our clients today is the traditional media relations, analysts, messaging, speaking engagements, etc. but we're also extending our value and services by helping our clients reach the niche communities who end up being - ta da - their real customers, the end users. There are many tools that your company and your PR team can utilize to reach these audiences and market yourself right to them - so don't get stuck in the traditional need to do A, B, and C public relations program. Open it up a bit and use your agency to open new doors and avenues for you - now is the time to try something new because each day we see more changes and who knows what tomorrow will bring. So talk to your PR team and get their thoughts on what else they can be doing to help further your position or to get that unique spotlight put on the company.]]> http://www.pancommunications.com/prspeak/2008/11/using-pr-for-more/feed/ 0